Asia
ISL champion makes tracks with new main sponsor
Indian Super League football franchise Atlético de Kolkata has named Birla Tyres as its new principal sponsor.
Fiba lights up with new Chinese partnership
The International Basketball Federation (Fiba) has unveiled a partnership with Chinese LED display products manufacturer AOTO Electronics.
Malaysian conglomerate returns to back EurAsia Cup
Malaysian conglomerate DRB-HICOM Berhad has agreed to return as presenting partner of the EurAsia Cup for the second edition of the Ryder Cup-styled golf tournament.
PyeongChang 2018 signs new top-tier partner
The PyeongChang Organising Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) has agreed a partnership with South Korean conglomerate SK Group.
ISL’s Pune City extends Adidas partnership
Indian Super League football franchise Pune City has extended its partnership with German sportswear manufacturer Adidas.
Red Bull freshens up sponsor portfolio for Japanese GP
Formula One motor racing team Red Bull Racing has named AeroSlim, the herbal breath freshener and mouth cleanser, as an official sponsor for this weekend’s Japanese Grand Prix.
ACE Group steps up backing of ISL team
Indian Super League football club Mumbai City has signed real estate company ACE Group as its lead sponsor for the upcoming 2015 season.
Arsenal looks to Indosat to reach Indonesian fan base
English Premier League club Arsenal last month added telecommunications company Indosat to its roster of regional partners, as it aims to make sponsorship deals that improve the team’s international engagement.
Shanghai Marathon links up with Industrial Bank
The Shanghai International Marathon is to be sponsored by the financial services organisation Industrial Bank Company (IBC).
Asian Tour checks in with Hilton as hotel partner
Golf’s Asian Tour has unveiled global hospitality company Hilton Worldwide as its official hotel partner.
DHL links up with Indian Super League
Football's Indian Super League (ISL) has teamed up with the logistics provider DHL ahead of the upcoming 2015 season.
Suzuki unveiled as SAFF Championship title sponsor
Vehicle manufacturer Suzuki has been recruited as the title sponsor of the 2015 edition of the South Asia Football Federation (SAFF) Championship.
ISL franchise extends with main sponsor
Indian Super League football club Chennaiyin has renewed a partnership with real estate company Ozone.
BCCI lands Air India partnership
The Board of Control for Cricket in India has agreed a one-year partnership with Air India.
GungHo swings into WBSC Premier12
Tokyo-based gaming company GungHo Online Entertainment has agreed to become a top-tier sponsor of the World Baseball Softball Confederation’s inaugural Premier12 national team tournament.
Arsenal bets on Chinese lottery partner
English Premier League football club Arsenal has signed up Chinese lottery provider DJI Holdings as its official lottery partner in the country.
Toray Industries returns to Shanghai International Marathon
Japanese industrial products manufacturer Toray Industries will return as a sponsor of the Shanghai International Marathon following a three-year absence from the distance running event.
Korean FA reconnects with KT
The Korean Football Association has agreed to extend its sponsorship deal with telecommunications company KT for its national team.