English Premier League football club Arsenal has signed up Chinese lottery provider DJI Holdings as its official lottery partner in the country.
The agreement will run for three seasons, from 2015-16 to 2017-18.
DJI develops, promotes and distributes authorised sports and welfare lottery products in China.
DJI will offer fans weekly prizes, including team merchandise and tickets to attend matches. Sports lottery players in China will also have access to a range of exclusive Arsenal content.
“We have a big fan following in China and this partnership is a result of a lot of work growing our presence there,” Arsenal’s chief operating officer, Vinai Venkatesham, said.
“We have toured China twice and have developed a significant online following through social media platforms and a dedicated local language website.”