Asia
Guangzhou Evergrande fined over shirt sponsor dispute
Chinese Super League football club Guangzhou Evergrande has been ordered to pay Dongfeng Nissan CNY24.7m (€3.3m/$3.8m) after breaching its shirt sponsorship agreement with the automotive company, according to Chinese news agency Xinhua.
Tokyo 2020 connects with Cisco
The Japanese arm of US IT company Cisco has signed on as the latest partner of the Tokyo 2020 organising committee for the Olympic and Paralympic Games.
Railway companies sign on as Tokyo 2020 partners
Japanese railway companies Tokyo Metro and East Japan Railway Company (JR East) have agreed partnerships with the Tokyo 2020 organising committee for the Olympic and Paralympic Games.
Asian Paralympic Committee lands Qatar Airways deal
Qatar’s national carrier Qatar Airways has entered into a partnership with the Asian Paralympic Committee.
Kunlunshan pockets World Snooker partnership
World Snooker has unveiled Chinese brand Kunlunshan as its new official water partner.
LaLiga teams up with Tourism Malaysia
Tourism Malaysia has entered into a partnership with LaLiga, which operates the top two divisions of Spanish football.
PSG signs Multistrada as global partner
Indonesian tyre manufacturer Multistrada has signed a three-year global partnership with French Ligue 1 football club Paris Saint-Germain.
Revamped structure opens ‘new era’ of growth for Fiba
The International Basketball Federation (Fiba) expects to at least double its sponsorship revenues in the first cycle of its recently-revamped sponsorship structure for national team matches, and to enjoy substantial cycle-on-cycle growth, through to 2031.
Under Armour grows Asian profile with One Championship
US sportswear brand Under Armour has expanded its presence in the Asia-based mixed martial arts organisation One Championship to support growth plans in Southeast Asia.
One Championship kit deal “possible”
Victor Chu, senior vice-president, commercial partnerships, for One Championship, said a UFC-style competition-wide apparel agreement was something the organisation “was open to” following its recent deal with sportswear manufacturer Under Armour.
Alibaba linked to Fifa deal
Chinese e-commerce company Alibaba is in talks with Fifa over becoming a top-tier sponsor of football’s world governing body, according to the Bloomberg news agency.
Bangladesh Cricket Board enhances ties with Robi
Telecommunications operator Robi has entered into a strategic partnership with the Bangladesh Cricket Board.
Vietnam Football Federation drives off with Suzuki partnership
Japanese automotive manufacturer Suzuki has entered into a partnership with the Vietnam Football Federation.
Gatorade furthers NFL backing with Chinese partnership
PepsiCo-owned isotonic drinks brand Gatorade has entered into a partnership with the Chinese division of American football league the NFL.
Whaley joins Manchester City’s Chinese contingent
Home entertainment brand Whaley has become the latest Chinese company to partner with English Premier League football club Manchester City.
Manchester City shine bright with new Chinese partner
Chinese lighting supplier PAK Lighting has entered into a partnership with English Premier League football club Manchester City.
West Brom reveals record shirt sponsor deal
English Premier League club West Bromwich Albion has sealed a record shirt sponsorship deal with online casino company K8 Group.
One Championship strikes out with Under Armour partnership
US sportswear manufacturer Under Armour has entered into a partnership with Asian mixed martial arts promotion the One Championship.