HomeNewsNewsMineral WaterSnookerChina

Kunlunshan pockets World Snooker partnership

World Snooker has unveiled Chinese brand Kunlunshan as its new official water partner.

The deal will run for three years, from 2016-17 to 2018-19.

Kunlunshan, through the Kunlun Mountain Water brand, will be snooker’s official water partner at the UK Championship, the Masters, the Welsh Open and the World Championship.

Branded water, glasses and ice buckets will be displayed on set next to the players and during post-match interviews.

Kunlunshan will also be the title sponsor of the annual Fans’ Player of the Year award, voted for by fans on social media.

World Snooker director Jason Ferguson said: “The UK Championship, the Masters, the Welsh Open and the World Championship are broadcast here in China and all around the world and produce staggering viewing figures, with this year’s World Championship watched by 210 million people on CCTV in China alone. So this new partnership will provide maximum opportunity for our sport to show just what it can do for a major Chinese brand.”