Asia
Dream11, FanCode agree ICC sponsorship, streaming deals
Indian fantasy sports company Dream11 has become naming sponsor of all International Cricket Council 'pathway' tournament qualifying events in a deal running until April 2023
Odisha extends Indian hockey sponsorship to 2033
The Indian state of Odisha has agreed a deal to sponsor the men’s and women’s national hockey teams for an additional 10 years after its current deal ends in 2023.
India’s Rise Worldwide agency signs Kishan in talent push
Sports marketing company Rise Worldwide has signed up Indian international cricketer Ishan Kishan as the recently-rebranded group grows its catalogue of cricket stars
Negus steps down as FMA sponsorship head
Ned Negus has stepped down from leading the sponsorship sales team at the Football Marketing Asia agency, for family reasons
Indonesia’s Liga 1 set to return after 18-month hiatus, new sponsor announced
The new season of Indonesia’s top-tier men’s football division, Liga 1, was officially launched yesterday (Thursday) in a virtual ceremony.
Asia’s fastest man Su strikes multiple sponsorship deals in China
Chinese Olympic sprinter Su Bingtian is capitalising on a successful Olympic Games by striking sponsorship deals with electronics firm Xiaomi and Chinese car manufacturer GAC Motor
Singapore 2021 Global Esports Games joins with IMG for inaugural event
The Global Esports Federation and the Singapore Esports Association (SGEA) have established the Global Esports Games Organising Committee that will work closely with the IMG agency, as the city gears up…
LaLiga agrees licensing deal in China for products aimed at youth
Chinese company Global Dynamic Media (GDM) has secured a five-year deal for licensing rights to produce LaLiga-themed products
Borussia Dortmund renews China regional beer sponsorship with Würenbacher
German Bundesliga club Borussia Dortmund (BVB) has renewed its regional sponsorship deal for China with beer brand Würenbacher.
The new deal covers two seasons, 2021-22 and 2022-23.
Johor Darul Ta’zim agrees deal with Aston Martin Racing Asia
Malaysian Super League football team Johor Darul Ta’zim FC (JDT) has struck a deal with Aston Martin Racing Asia that will see British car manufacturer release JDT-themed cars.
US politicians attack Beijing 2022 sponsors
American politicians opposed to the Beijing 2022 Winter Olympics have criticised the event's US corporate sponsors during a congressional hearing
Marron Media to distribute Everest Premier League rights, agrees Imagen tie-up
Marron Media, the Australia-based sports media agency co-founded by former International Cricket Council media rights manager Lara Richards, has been appointed to distribute the international broadcast…
Vivo sponsors China’s national women’s volleyball team
Vivo, the Chinese mobile phone maker, has become the official sponsor of China’s national women’s volleyball team.
Toyota ditches Games-related ads in Japan as public support wanes
Olympic Worldwide Partner Toyota will not air commercials in Japan related to the Tokyo 2020 Olympic Games, the company has said
Sportfive adds Oppo as latest sponsor of the Suzuki Cup
The Asean Football Federation has signed up Chinese smartphone manufacturer Oppo as a sponsor of the 2020 edition of the Suzuki Cup in a deal brokered by the China team of the Sportfive agency
No fans in Hokkaido and Fukushima, Tokyo 2020 adds non-profit ‘contributor’
A further two Japanese prefectures have banned spectators from events at the forthcoming summer Olympic Games, with Tokyo 2020 now set to have fans in place at just 3
MLB debuts Ohtani-focused marketing spot
Two-way Japanese superstar to be key focus of MLB's All-Star Game
Monaco joins Roma and Atlético on AYX’s regional sponsorship roster
French Ligue 1 club AS Monaco has signed a regional sponsorship deal for the Asian market with betting operator AYX for the next two seasons