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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Hero seals title sponsorship of Hockey World League final
Motorcycle manufacturer Hero has been unveiled as the title sponsor of the 2015 Hockey World Cup League final in Raipur, India.
Hockey India signs landmark partnership with Odisha
The Hockey India national governing body has today (Thursday) signed a major sponsorship deal with the state government of Odisha.
Australian Hockey extends long-term association with Fortescue Metals Group
The Australian Hockey Federation has renewed its naming rights deal with long-term sponsor, Fortescue Metals Group
Hockey New Zealand extends with kit partner
Hockey New Zealand has renewed its long-term kit partnership with Italian sportswear manufacturer Lotto.