Asia
IPL duo handed commercial boost
Indian Premier League cricket franchise Kings XI Punjab has announced truck manufacturer Tata Motors Prima as its title sponsor for the 2014 season, while SunRisers Hyderabad have extended deals with two of their partners.
WHSmith teams up with IPL’s SunRisers Hyderabad
UK-based retail store chain WHSmith has secured a deal to become the principal sponsor of Indian Premier League cricket team SunRisers Hyderabad for the 2014 season of the Twenty20 competition.
Tokyo 2020 brings in Dentsu to head marketing drive
The organising committee for the Tokyo 2020 Olympic and Paralympic Games has appointed Dentsu as its official marketing agency.
Kia Motors revs up for Gwangju Universiade
Korean automotive manufacturer Kia Motors has been named as an official sponsor for the 2015 Gwangju summer Universiade.
OCBC Bank becomes latest partner for Singapore’s WTA Championships
Singapore-headquartered OCBC Bank has reached a five-year agreement with the Women’s Tennis Association to become the official card partner of its season-ending WTA Championships in Singapore.
Singapore Airlines wings in for naming rights to home F1 race
State-owned Singapore Airlines has reached a two-year title sponsorship agreement for Formula One’s Singapore Grand Prix.
Chennai Super Kings connect with UST Global
US-based IT services and solutions provider UST Global has agreed to become a sponsor of Indian Premier League cricket franchise Chennai Super Kings.
Huawei pads up for IPL with Royal Challengers Bangalore
Chinese telecommunications company Huawei has branched out into a new sport after agreeing a deal to become the principal sponsor of Indian Premier League cricket franchise Royal Challengers Bangalore.
Delhi Daredevils pouch new partners ahead of IPL 7
Mumbai Indians gear up for IPL title defence with double deal
Indian Premier League cricket franchise Mumbai Indians has enhanced its commercial portfolio ahead of the defence of its title by agreeing new partnerships with Etihad Airways and mobile communications company BlackBerry.
Manchester United nets deal for Korean market
English Premier League football club Manchester United has announced a multi-year partnership with Korean food company Ottogi.
Force India signs up new sponsor ahead of Bahrain GP
Formula One motor racing team Force India has announced a new sponsorship deal with UK-based pharmaceutical group Auden Mckenzie.
WTA secures presenting partner for Singapore showpiece
The Women’s Tennis Association has announced a five-year presenting sponsorship agreement with luxury property developer SC Global for its season-ending WTA Championships in Singapore.
Sports Authority of Thailand renews Asian Tour deal
The Sports Authority of Thailand has renewed its sponsorship of the Qualifying School for golf’s Asian Tour under a six-year deal running from 2015 to 2020.
New deal pushes CSL above La Liga and Bundesliga
The Chinese Football Association Super League (CSL) is close to a new four-year sponsorship deal which will take the competition to between $55m (€39.5m) and $60m in annual central sponsorship revenue.
Martini Racing’s return marks shift in Bacardi strategy
The Bacardi drinks group is switching the emphasis of its marketing strategy from above-the-line advertising to sponsorship and experiential-based marketing in a move led by the return of Martini Racing to Formula One motorsport as title sponsor of the Williams F1 team.
Bellator pins down Bamboo Nutra deal
Mixed martial arts series Bellator has announced a multi-year sponsorship deal that makes health supplement and lifestyle company Bamboo Nutra the official nutrition and supplement partner of Bellator.
Force India adds Mexican partners
Formula One motor racing team Force India has reached sponsorship agreements with Mexican companies Consorcio Aristos and Ficrea.