Asia
Dentsu Sports Asia raises $3m in sponsorship revenue for Southeast Asian Games in Myanmar
BP targets change in brand perception as International Paralympic Committee partner
Brand perception is at the forefront of energy company BP’s decision to become an International Partner of the International Paralympic Committee, Mike Sharrock, partnership director for Olympics and Paralympics at BP, told Sports Sponsorship Insider this month.
MetLife sets its sights on China with new BWF deal
Financial services provider MetLife is looking to make greater strides in China under its new title sponsorship of the Badminton World Federation (BWF) Superseries, Simon Smith, global marketing and communications executive at MetLife told Sports Sponsorship Insider this month.
Emirates extends association with Rugby World Cup
Rugby World Cup Limited has appointed the Emirates airline as a worldwide partner of Rugby World Cup 2015 in England and the 2019 tournament in Japan.
Force India and Caterham sign contracts ahead of new F1 season
Otsuka’s Pocari Sweat makes Asian Games return
Tokyo-based company Otsuka Pharmaceutical has signed a sponsorship deal with the Olympic Council of Asia to make its Pocari Sweat brand the official sports drink for the next two editions of the Asian Games multi-sport event.
SDLG seeks to build Asian presence with AFC tie-up
Chinese building equipment company Shandong Lingong Construction Machinery (SDLG) has signed a three-year sponsorship deal to support the Asian Football Confederation’s club competitions.
Force India signs Mexican partner to mark Perez arrival
Formula One motor racing team Force India has announced a multi-year sponsorship deal with Mexican lubricant oils manufacturer Roshfrans.
Liverpool makes first Indian signing with Xolo deal
Indian smart phone brand Xolo has reached an agreement with Liverpool to become the English Premier League football club’s first regional marketing partner in the country.
PSO gets behind Pakistan Hockey Federation
Pakistan State Oil has announced a wide-ranging one-year sponsorship agreement with the Pakistan Hockey Federation which will include the launch of a team to take part in the governing body’s competitions.
Sacramento Kings begin Indian push with Krrish Group
NBA basketball team Sacramento Kings has sealed its first commercial partnership with an Indian company since it was bought by Vivek Ranadive last year.
Chennai Open signs multiple sponsor deals
The organisers of the Chennai Open ATP World Tour tennis event have announced a number of new sponsorship deals for the 2014 edition of the annual tournament.
Korean Air takes flight with Asian Para Games
South Korea’s national airline Korean Air has announced a commercial partnership with the 2014 Asian Para Games in Incheon.
Dentsu secures marketing partnership with J. League
Advertising agency Dentsu has struck a deal to become the official marketing partner of the Japan Professional Football League (J. League).
Qoros to serve as title sponsor to World Table Tennis Championships
Chinese automotive company Qoros has been announced as the title sponsor of the 53rd World Table Tennis Championships.
Nepal secures Singa backing ahead of World Twenty20 debut
Singapore-based manufacturing company Singa Steel has signed a three-year sponsorship agreement with the Cricket Association of Nepal.
Renault-Nissan Alliance to drive online contests at World Mind Games
International sporting federations union SportAccord has reached a deal to make the Renault-Nissan Alliance an official partner for its 2013 World Mind Games event, which commences in Beijing today.
Shell takes Hyundai WRC title spot
Anglo-Dutch oil and gas company Shell has agreed a multi-year deal to become the title sponsor of the new Hyundai World Rally Championship team.