Americas
Match of Ages/El Clásico De La Historia – Grupo Modelo/Corona & Club América/C.D. Guadalajara
At the height of the pandemic in Mexico, with live sports shut down across the country, beer brand Corona created a ‘best of’ match between Mexico's biggest soccer rivals.
NBA expands its betting pacts with DraftKings, FanDuel
Pair of US-based gaming companies takes on additional status, elevated designations with the league
NHL, Chipotle secure multiyear North American partnership
The National Hockey League and fast food chain Chipotle have announced a multiyear North American partnership, which designates the organization as the league's official Mexican-themed quick service and …
USA Rugby partners with Sportfive to expand growth efforts
USA Rugby has secured a wide-ranging partnership with the Sportfive agency amid the organization's bid to stage the 2027 or 2031 men's Rugby World Cup as well as the 2029 women's event
49ers bring in Mattress Firm as inaugural official sleep partner
The National Football League's San Francisco 49ers have named American mattress retailer Mattress Firm as the team’s first-ever official sleep partner.
Whoop strikes WTA deal that includes in-match use of devices
Women's tennis pact adds to growing set of partnerships for company
The Unseen Players – Banco Pichincha & LDU Quito
In early 2020, Ecuador’s Banco Pichincha leveraged its partnership with LDU Quito to raise awareness of gender inequality in football via a stunt 'match' with no players.
Angel City FC brings in Klarna as latest founding partner
National Women's Soccer League expansion team Angel City FC has brought in Swedish fintech company Klarma as a founding partner in a multiyear deal
Hewlett Packard Enterprise becomes title sponsor of PGA Tour’s Houston Open
Hewlett Packard Enterprise, the Houston, Texas-based multinational enterprise information technology company, has become the title sponsor of the PGA Tour's Houston Open for 2021, supporting tournament…
Semp TCL continues presence in Brazilian football with CBF renewal
Chinese-Brazilian home appliance joint venture Semp TCL has renewed its contract as a sponsor of the Brazilian Football Confederation (CBF) until December 2024.
USL names TwinSpires as inaugural playoffs presenting partner
The United Soccer League has named the Churchill Downs-owned sports betting brand TwinSpires as the presenting partner of the 2021 USL Championship and League One Playoffs.
MedStar Health, Monumental Sports expand partnership
Washington, District of Columbia area-based healthcare organization MedStar Health has secured the naming rights to Monumental Sports & Entertainment's basketball training facility as part of an expanded…
Nationals strike partnership with fintech firm FIS
Company to have branding on Nationals Park's Champions Club
Excel brokers Dallas Mavericks-Voyager Digital crypto and international partner deal
Cryptocurrency trading app Voyager Digital has become the first cryptocurrency brokerage and international partner of the National Basketball Association’s Dallas Mavericks.
Overtime Elite secures multiyear State Farm partnership
Overtime Elite (OTE), the new basketball entity for top high school-aged prospects, has secured a major financial boost by striking a multiyear sponsorship deal with insurance company State Farm
UPL signs as first South America-focused regional supporter of 2022 World Cup
Sustainable agriculture company UPL Ltd has become a regional supporter of the 2022 Fifa World Cup in the South American market
BMW partners with Devils, Islanders
Automotive manufacturer BMW has extended its National Hockey League presence by securing separate partnerships with the New Jersey Devils and New York Islanders
Betway adds 76ers and Timberwolves to NBA portfolio
Online betting operator Betway has added the National Basketball Association's Philadelphia 76ers and Minnesota Timberwolves to its sponsorship portfolio of US sports teams