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UPL signs as first South America-focused regional supporter of 2022 World Cup

(Photo by Christopher Pike/Getty Images for The 2022 Supreme Committee for Delivery and Legacy)

Sustainable agriculture company UPL Ltd has become a regional supporter of the 2022 Fifa World Cup in the South American market.

With less than 13 months to go before the World Cup in Qatar, UPL is the only regional supporter of the competition to date from outside Qatar’s regional bracket. Under the regional supporter model, five sponsor places are allocated to each of five regional markets: Europe, North/Central America, South America, Africa/Middle East and Asia.

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