Semp TCL continues presence in Brazilian football with CBF renewal

Brazil goalkeeper Alisson Becker warms up before the 2021 Copa América match against Chile. (Photo by Wagner Meier/Getty Images)

Chinese-Brazilian home appliance joint venture Semp TCL has renewed its contract as a sponsor of the Brazilian Football Confederation (CBF) until December 2024.

The company’s first deal with the CBF was signed in January 2019, less than three years after the Brazilian electronics company Semp launched the joint venture with Chinese multinational TCL, the second-largest TV manufacturer in the world.

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