Company to have branding on Nationals Park's Champions Club
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Emirates’ AC Milan front-of-shirt renewal rewards 2022 Serie A title
AC Milan says the renewal of its front-of-shirt deal with long-standing sponsor Emirates on significantly improved terms is a reward for winning Italy’s Serie A last season and the club's return to the Uefa Champions League.
Coca-Cola ranks first for sponsorship awareness in Spanish sport with ‘glocal’ strategy
Coca-Cola has again topped the rankings for sports sponsorship awareness in Spain from a survey of Spanish consumers, despite the absence from its portfolio of one dominant sponsorship property in the country.
Napoli maintains interest in cryptocurrency sector with Upbit deal
Serie A league leader SSC Napoli sold its back-of-shirt branding position to Korean cryptocurrency exchange Upbit earlier this month, in a deal brokered by the European arm of the Entourage Sports & Entertainment agency.
MLB’s Padres strike National University partnership
MLB baseball franchise the San Diego Padres has agreed a multi-year partnership with local education establishment National University.
Red Sox strike landmark jersey patch deal with MassMutual
Iconic MLB franchise aligns with Massachusetts-based insurance company
Delta adds to MLB portfolio with Nationals deal
Delta Air Lines has expanded its Major League Baseball portfolio by signing a sponsorship deal with the Washington Nationals.
Yankees partner with local real estate firm
Major League Baseball team the New York Yankees has entered into a multi-year partnership with real estate firm Halstead Property.