Americas
Bybit targets growth in Latin America from global AFA sponsorship
Cryptocurrency exchange Bybit has become the new global main sponsor of the Argentina national football teams in an initial two-year agreement
Ohtani becomes FTX investor as part of long-term marketing partnership
Cryptocurrency exchange FTX has significantly expanded its baseball presence by striking a long-term partnership with Major League Baseball superstar Shohei Ohtani, who is firmly one of the sport’s gr…
Angel City FC names Yaamava’ Resort its official casino partner
National Women's Soccer League expansion team Angel City FC has named locally based Yaaamva’ Resort & Casino at San Manuel its official casino partner.
NLL secures wide-ranging Guaranteed Rate partnership
The National Lacrosse League has secured a wide-ranging deal with leading United States-based residential mortgage company Guaranteed Rate, which has been designated the league's inaugural exclusive mortgage…
DRL extends run of dealmaking with Nacon pact
Drone racing property partners with French gaming products maker
Bitci adds Sport Recife to Brazilian portfolio
Turkish blockchain company Bitci has signed as a sponsor of Brazilian club Sport Recife with branding rights to the bar at the bottom of the club’s shirt.
Socios.com secures Revolution practice facility naming rights
Blockchain provider Socios.com has entered the Major League Soccer and National Football League landscapes for the first time by securing a wide-ranging deal with Kraft Sports & Entertainment
Warriors renew jersey patch deal with Rakuten
NBA team retains its extensive tie with Japanese multinational corporation
Tyre brands named joint title sponsors of World Women’s Curling Championship
Indian off-road tyre brand BKT Tires and Canadian tyre retailer OK Tire have been named as the joint title sponsors for the 2022 World Women’s Curling Championship, hosted in Prince George, Canada.
UFC signs wide-ranging deal with Sweet Sweat
The Ultimate Fighting Championship has signed a global deal with athletic performance brand Sweet Sweat
San Antonio Spurs hire Legends to sell arena naming rights after AT&T ends partnership
The National Basketball Association's San Antonio Spurs are seeking a new naming rights partner for the first time in 20 years after US telco company AT&T opted to end its long-standing agreement following…
US Soccer extends its long-running partnership with Nike
Renewal continues commercial relationship dating to 1995
Team Whistle to sell sponsorships to Birmingham’s World Games
Digital sports media company Team Whistle has been appointed to handle sponsorship packaging, sales and social support for next year’s edition of the World Games multi-sport event in Birmingham, Alabama.
Liebherr extends ITTF connection for Houston’s World Championships
German-Swiss technology company Liebherr has extended its long-running association with International Table Tennis Federation events by agreeing to sponsor the 2021 World Table Tennis Championships Finals
State Farm stands behind Rodgers following vaccine comments
Insurance giant remains with reigning NFL MVP
Utah Jazz, Zions Bank secure expanded multiyear partnership
The National Basketball Association's Utah Jazz and Zions Bank have unveiled an expanded multiyear partnership, in which the Salt Lake City-based financial institution will be designated the team's official b…
Sony extends PGA Tour title deal
Sony Group Corporation has extended its title sponsorship contract of the Sony Open in Hawaii with the PGA Tour and Friends of Hawaii Charities, the tournament host, for another four years until 2026
Rodgers dropped by Prevea Health after vaccine comments
Green Bay Packers quarterback Aaron Rodgers has been dropped by Wisconsin-based healthcare company and sponsor Prevea Health following his controversial comments about the Covid-19 vaccine