San Antonio Spurs hire Legends to sell arena naming rights after AT&T ends partnership

(Credit: Getty Images)

The National Basketball Association's San Antonio Spurs are seeking a new naming rights partner for the first time in 20 years after US telco company AT&T opted to end its long-standing agreement following the 2021-22 NBA season.

Parent company Spurs Sports & Entertainment (SS&E) has appointed Legends Global Partnerships to secure a new naming rights partner for the multipurpose arena to begin in the fall of 2022.

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