Americas
Pirelli on track for five more years with World Challenge Championships
Tyre manufacturer Pirelli has sealed a five-year extension to its title sponsorship of North American motor racing series the World Challenge Championships.
Repreve to turn X Games Aspen green
Yarn manufacturing company Unifi has announced its Repreve brand will return as the recycling sponsor of the 2014 X Games Aspen extreme sports event.
PGA of America connects with Samsung
The US subsidiary of Korean consumer electronics firm Samsung has been named as an official patron of the PGA of America golf organisation.
Northern Arizona University nets Phoenix Suns partnership
Northern Arizona University has entered into a multi-year agreement to become the official education partner of NBA basketball team the Phoenix Suns.
Tully’s Coffee boost for United SportsCar Championship
Seattle-based coffee retailer Tully’s Coffee has announced a multi-year agreement with the International Motor Sports Association to become a partner of the motor racing sanctioning body and the official coffee of its United SportsCar Championship endurance series.
Team Garmin-Sharp partners with WWF
UCI ProTour cycling outfit Team Garmin-Sharp has announced an new commercial partnership with global conservation organisation WWF, along with an extension to its existing agreement with US-based sportswear brand New Balance.
IMSA drinks up Patron backing for endurance events
Mexican-based spirits company Patron Spirits International has reached a multi-year agreement with the International Motor Sports Association to sponsor the motor racing sanctioning body’s flagship endurance properties.
Colo-Colo seals five-year Under Armour partnership
Leading Chilean football club Colo-Colo has announced a five-year deal for US sportswear brand Under Armour to supply its kit and training apparel.
Sacramento Kings begin Indian push with Krrish Group
NBA basketball team Sacramento Kings has sealed its first commercial partnership with an Indian company since it was bought by Vivek Ranadive last year.
Rolex to end sailing sponsorship deal
Watch maker Rolex has announced that it will end its sponsorship of the International Rolex Regatta after the 2014 edition of the annual sailing event.
Kenda Tire takes title sponsorship for National Enduro Series
Taiwan-based tyre multinational Kenda Tire has increased its commitment to the National Enduro Series by agreeing a three-year title sponsorship for the American motocross championship.
Gutierrez deal drives Telmex-Sauber renewal
Formula One motor racing team Sauber has announced an extension to its sponsorship agreement with Mexican telecommunications group Telmex.
Nike scores nine-year US Soccer extension
Sportswear giant Nike has agreed a nine-year extension to its kit supply agreement with the US Soccer Federation.
World Vision teams with Harlem Globetrotters
Exhibition basketball team the Harlem Globetrotters have entered into a partnership with global Christian humanitarian organisation World Vision.
New York Life backs Brooklyn Nets
US mutual life insurance company New York Life has entered into a commercial agreement with Brooklyn Nets and the NBA basketball franchise’s Barclays Center home.
WICB secures Nagico as naming sponsor for Regional Super50
The West Indies Cricket Board has announced Caribbean insurance group Nagico as the new title sponsor for its Regional Super50 limited-overs tournament under a three-year deal.
NFL’s 49ers put Intel inside Levi’s Stadium
US computing giant Intel has reached an agreement with NFL American football team San Francisco 49ers to become a founding partner and preferred technology provider at its new Levi’s Stadium.
Bell chimes in with Whitecaps extension
Canadian Major League Soccer team Vancouver Whitecaps has announced a multi-year sponsorship extension with its premier founding partner Bell.