Americas

The organising committee for Toronto’s staging of the 2015 Pan American and Parapan American Games has made a double addition to its commercial portfolio by agreeing deals with CAA South Central Ontario and Allstream.

Home and business security monitoring specialist SecurTek has expanded its sponsorship of the Canadian Curling Association’s Season of Champions series.

Beazley is a specialist insurance company that relies heavily on strong relationships with insurance brokers. Its five-year commitment to sponsor British Fencing, from 2011 to the end of 2015, provides the business with different ways of engaging with brokers - including through PR in target media and client entertaining opportunities.

Formula One motor-racing team Scuderia Toro Rosso has confirmed a three-year extension to its sponsorship agreement with Nova Chemicals.

Formula One motor-racing team Sauber has further expanded its number of Mexican commercial partners through one-year deals with financial institution Unifin and insurance company Interproteccion.

Correios, the state-owned company which operates Brazil’s national postal service, has agreed a deal to become a tier one sponsor of Rio de Janeiro’s 2016 Olympic Games in the logistics category.

Banking and financial services holding company Wells Fargo has agreed to extend its sponsorship of North American NBA basketball team Portland Trail Blazers through to the end of the 2015-16 season.

Brand perception is at the forefront of energy company BP’s decision to become an International Partner of the International Paralympic Committee, Mike Sharrock, partnership director for Olympics and Paralympics at BP, told Sports Sponsorship Insider this month.

US fashion brand Ralph Lauren has agreed a deal with the PGA of America to be the official outfitter of the 2014 United States Ryder Cup golf team.

NHL ice hockey team the New York Rangers has announced a multi-year partnership with the North American branch of Japanese educational firm Kumon.

Campeonato Brasileiro Série A football club Santos has signed a shirt sponsorship deal with language school CNA for the 2014 season.

Scotiabank has sealed a six-year deal to become the official bank of NHL team Edmonton Oilers, further increasing the banking group’s presence in Canadian ice hockey.

French aircraft manufacturer Airbus has reached a deal to become the title sponsor for the 2014 Mobile Bay LPGA Classic golf tournament.

US sportswear brand Under Armour has agreed a 10-year footwear and apparel deal with the University of Notre Dame that is believed to be the most valuable of its kind in college sports history.

Lifestyle company Alex and Ani has agreed a partnership with NBA North American basketball team the New York Knicks.

Caribbean brewery Banks Holdings has agreed a partnership deal with the West Indies Cricket Board (WICB) governing body for the upcoming six-match series between the West Indies and England national teams.