Americas
MLB’s Angels strike deal with AFE Power
California-based automotive parts manufacturer AFE Power has agreed a partnership with MLB baseball team Los Angeles Angels of Anaheim.
Vikings step up MLS franchise bid with Relevent Sports tie-up
NFL American football franchise the Minnesota Vikings have stepped up their efforts to secure a Major League Soccer (MLS) expansion team for their new stadium by agreeing a partnership with the Relevent Sports agency.
Western Union: Europa League provides testing ground for far-reaching brand
The global appeal of football is central to payment services company Western Union’s deal with the Uefa Europa League but the brand is considering refining its portfolio to reach more consumers in North America and Asia, Marc Audrit, vice president, global brand for Western Union told Sports Sponsorship Insider.
NFL’s Rams team up with IT firm
NFL American football team the St. Louis Rams have signed a partnership with information technology and management consulting firm Perficient for the 2014 season.
DHL drives rugby presence with Canadian national team
Global logistics company DHL has announced a sponsorship deal with the Rugby Canada governing body ahead of the national team’s participation in the 2015 World Cup.
WTA’s Connecticut Open receives United Technologies backing
Building and aerospace industries specialist United Technologies has reached a deal to serve as presenting sponsor at the Women’s Tennis Association’s Connecticut Open tournament.
Rio 2016 boosts knowledge base with Nielsen partnership
US information and measurement company Nielsen has extended its relationship with the Olympic and Paralympic Games by signing a partnership with the local organising committee for Rio 2016.
Dallas Cowboys team up with local hospital
NFL American football team Dallas Cowboys has entered into a commercial partnership with the Forest Park Medical Center.
Kings continue local events drive with US Track & Fields
The ownership group of the Sacramento Kings NBA basketball franchise has agreed a marketing partnership covering the 2014 USA Outdoor Track & Field Championships.
Advocate snaps up Bulls training facility naming rights
NBA basketball franchise the Chicago Bulls has announced an expanded multi-year agreement with Illinois-based Advocate Health Care that will lead to the company assuming naming rights for the team’s new training facility.
Volleyball sponsorship a Smart choice for Daimler brand
Daimler-owned automotive manufacturer Smart has agreed partnerships with the Association of Volleyball Professionals US beach volleyball tour and the European Volleyball Federation (CEV) continental governing body.
Denver Broncos energised by new partner
NFL American football team Denver Broncos has signed a multi-year partnership with natural gas and oil producer Noble Energy.
DuPont Kevlar secures X Games sponsorship
DuPont Protections Technologies has announced that its DuPont Kevlar brand is to become a sponsor of the X Games extreme sports event through to 2015.
New IndyCar event secures title sponsor
US motor-racing series IndyCar has secured internet company Angie’s List as title sponsor of its Grand Prix of Indianapolis event through 2016.
Manning bolsters Nationwide’s Broncos deal
NFL American football team Denver Broncos has signed an expanded multi-year marketing partnership with insurance and financial services organisation Nationwide.
TeamSnap picks up Penguins deal
Recreational and amateur sports team management app TeamSnap has announced a two-year sponsorship deal with NHL ice hockey team Pittsburgh Penguins through the 2015-16 season.
Cruz Azul kits up with Under Armour
Mexican Primera División football club Cruz Azul has agreed a five-year partnership with US sportswear manufacturer Under Armour.
Fluminense pens Adidas extension
Campeonato Brasileiro Série A football team Fluminense has signed a five-year extension to its partnership with German sportswear giant Adidas through December 2018.