Americas
Dekra moves into North American market with IMSA tie-up
German automotive services company Dekra has expanded into the North American motorsport market by agreeing a multi-year partnership with the International Motor Sports Association and its United SportsCar Championship and SportsCar Challenge series.
Fluminense brings in Viton 44 to replace Unimed
Campeonato Brasileiro Serie A football club Fluminense has moved swiftly to replace outgoing main sponsor Unimed by signing a new agreement with Brazilian soft drinks producer Viton 44.
Banco do Brasil suspends volleyball sponsorship amid corruption probe
State-controlled Brazilian financial institution Banco do Brasil has suspended payments to the country’s national volleyball federation (CBV) after a government investigation reported that CBV directors failed to distribute $11.3m of sponsorship income to athletes between 2010 and 2013.
Utah Jazz teams up with healthcare partner
North American NBA basketball team the Utah Jazz and its operating group Miller Sports Properties has agreed a long-term partnership with University of Utah Health Care (UUCH).
BMW steers into Coyotes’ Gila River Arena
National Hockey League team Arizona Coyotes has reached a sponsorship agreement with the Phoenix dealership branch of German automotive giant BMW.
PIX11 teams up with Brooklyn Nets and New York Islanders
Tribune Broadcasting’s New York television channel PIX11 has agreed a multi-year marketing partnership that covers NBA basketball team the Brooklyn Nets, NHL ice hockey franchise the New York Islanders, and the teams’ Barclays Center home.
IBC to sponsor Canadian women’s ice hockey league
Insurance data provider IBC has been unveiled as the new lead sponsor of the CWHL, Canada’s professional women’s ice hockey competition.
Scotiabank seals major Concacaf partnership
Financial services company Scotiabank has struck an official partnership with Concacaf, the Confederation of North, Central America and Caribbean Football.
Mylan commits to World TeamTennis
US pharmaceuticals company Mylan has extended its title sponsorship of the World TeamTennis event through to 2017.
Cerveza Águila scores Colombian football deal with Dimayor
Beer brand Cerveza Águila has become the new title sponsor of Colombia’s main club football competitions.
Elo: Brazil’s domestic payment card champion
Phoenix Open wastes no time in extending with title sponsor
Environmental solutions company Waste Management has announced a 10-year extension to its title sponsorship of annual PGA Tour golf event, the Phoenix Open.
Maxxis expands MLB presence with Atlanta Braves deal
Taiwanese tyre manufacturer Maxxis has entered into a partnership with MLB baseball franchise the Atlanta Braves in a move that will expand its presence in the North American league.
MLB’s Cubs sign Wintrust as latest legacy partner
Banking group Wintrust Financial Corporation has become the official banking partner and fifth ‘legacy partner’ of MLB baseball franchise the Chicago Cubs.
Rio 2016 confident of exceeding London’s sponsorship revenue
Rio 2016 has said it has matched London 2012’s domestic sponsorship revenues for its staging of the Olympic Games and expects to surpass this figure.
Bahia replaces Nike with Penalty
Sporting apparel manufacturer Penalty has replaced Nike as the kit partner of Campeonato Brasileiro Série A top-tier football club Bahia.
Suns unveil new arena naming rights partner
Talking Stick Resort, a luxury hotel and casino in Scottsdale, Arizona has signed up as the new naming rights sponsor of the home arena of the Phoenix Suns NBA basketball franchise.
DraftKings bolsters US presence with 76ers deal
Fantasy sports brand DraftKings has moved to strengthen its position in the US professional sports market after entering into a partnership with NBA basketball franchise the Philadelphia 76ers.