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BMW steers into Coyotes’ Gila River Arena

National Hockey League team Arizona Coyotes has reached a sponsorship agreement with the Phoenix dealership branch of German automotive giant BMW.

Under the deal, the terms of which were not disclosed in line with club policy, the Coyotes rinkside hospitality club will be renamed the BMW i Lounge.

The lounge is located directly opposite the Coyotes dressing room and is open to select premium season ticket holders before, during and after matches, including access to a chef's table and bar.

BMW i is BMW’s electric and sustainable vehicles brand.