Americas
Sponsors sign up for X Games Austin 2015
Organisers of the X Games Austin 2015 have unveiled a roster of new sponsors that have signed up to support the extreme sports event.
Water brand enters MLS market with LA Galaxy
Oxygen-enriched beverage brand O4 Water has entered into a partnership with US Major League Soccer team LA Galaxy.
Mackenzie invests in PGA Tour Canada sponsorship
Investment management company Mackenzie Investments has snapped up title sponsorship rights to golf’s PGA Tour Canada circuit.
Miller time for NBA Canada
Brewing company SABMiller has reached a multiyear agreement with the National Basketball Association to make its Miller Genuine Draft (MGD) brand the official beer of NBA Canada.
NFL’s Lions wager on MGM Grand Detroit partnership
NFL American football franchise the Detroit Lions has entered into a partnership with MGM Grand Detroit, a wholly owned subsidiary of gaming and hospitality company MGM Resorts International.
Football rocked as agencies implicated in corruption charges
Executives from the Full Play, Torneos y Competencias and Traffic Sports agencies were accused today (Wednesday) of corruption in relation to the sale of marketing and media rights surrounding certain football matches and tournaments in the Americas.
Azul adds to Brazilian influence at NASL’s Strikers
Azul Brazilian Airlines has secured a sponsorship agreement with US North American Soccer League club Fort Lauderdale Strikers.
Coca-Cola refreshes Speedway Motorsports ties
Beverage giant the Coca-Cola Company has extended its long-term partnership with US motor racing circuit promoter and operator Speedway Motorsports.
AVP refreshes with new hydration partner
US-based hydration solution provider DripDrop had entered into a partnership with the Association of Volleyball Professionals (AVP) US beach volleyball tour.
Esurance signs up to merged MLB sponsor package
Major League Baseball’s restructuring of its commercial offering was key to securing its first insurance partner since 2012, experts said.
Esurance using sport to differentiate in a crowded marketplace
Car insurance brand Esurance is focused on increasing brand awareness through its exclusive auto partner deal with Major League Baseball.
Oi joins World Surf League, Samsung recommits
Brazil-based telecommunications brand Oi has become title sponsor this year’s Rio Open on the World Surf League’s (WSL) Championship Tour.
Concacaf lands Delta as first-time Gold Cup partner
The Confederation of North, Central America and Caribbean Association Football (Concacaf) has welcomed its second major sponsorship this week for the 2015 Gold Cup national team tournament after agreeing a deal with Delta Air Lines.
NFL dominates fees, AB InBev and Pepsi make most deals
The National Football League has long been the dominant sports organisation in North America and our research into the top five deals of the five major US leagues confirms its position at the top of the sponsorship tree.
Corinthians on board with 99Taxis deal
99Taxis, a mobile phone application that allows people to locate nearby taxis, has expanded its presence in Brazil’s Campeonato Brasileiro top-tier football club competition by entering into a partnership with Corinthians.
Chase banks PGA of America partnership
US consumer and banking business Chase has entered into a partnership with golf organisation the PGA of America.
PwC sets sail with America’s Cup
The Bermudan arm of multinational professional services company PricewaterhouseCoopers has been named as an official sponsor of the 35th America’s Cup sailing showpiece.
Juventus toasts regional beer partnership
Italian Serie A top-tier football club Juventus has entered into a partnership with Mexican brewery Cervezas Cuauhtémoc Moctezuma.