Italian Serie A top-tier football club Juventus has entered into a partnership with Mexican brewery Cervezas Cuauhtémoc Moctezuma.
Under the deal, the terms of which were not disclosed, the brewery’s Tecate brand will become the club’s official regional beer in Mexico.
The brewery, which is part of the Heineken Mexico group, will also be able to use official Juventus imagery via digital channels and at events.
The agreement will represent the club’s first regional partnership in Mexico.
Having already been crowned champion of this year’s Serie A, Juventus has also progressed to the final of the 2014-15 Uefa Champions League European club tournament and will face Spanish Liga club Barcelona on June 6.