Africa

Football
Sponsorship & Marketing

Doha-based banking group QNB Group has been named as an ‘Official Middle East and Africa Supporter’ and the ‘Official Qatari Bank’ of the 2022 World Cup in Qatar. Und
Basketball
Licensing & Merchandising

Sporting goods retailer Decathlon has announced a new multi-year merchandising agreement with the National Basketball Association
Multi-sport
Events

The South Africa v England one-day international cricket series in South Africa was postponed, following concerns about the welfare of players and after reports of breaches of the bio-secure bubbles surrounding…
Cricket

In March 2019, Castle Lager leveraged its trio of South African national team sponsorships with a campaign revolving around a blended national team jersey, with live events, experiences, TV and social content and on-pack work.
Netball

To promote its new title sponsorship of South Africa’s Netball League in 2019, Telkom set out to grow support, attendance and awareness through an event-based campaign.
Multi-sport
Events

Most Japanese companies want the Olympics to go ahead in the country next year, according to a survey - Reuters
Rugby Union
Sponsorship & Marketing

South African beer brand Castle Lager has become the official title sponsor of the British & Irish Lions Tour of South Africa in 2021
Rugby Union
Sponsorship & Marketing

South African Breweries has further enhanced its long-running association with South Africa Rugby after agreeing a three-season deal for its Carling Black Label beer brand to title sponsor club competition…
Rugby Union
Sponsorship & Marketing

South Africa Rugby has extended its contract with multinational automotive brand Land Rover
Football
Sponsorship & Marketing

Pan-African media group MultiChoice has signed a five-year sponsorship deal with the South African Football Association (SAFA)
Multi-sport
Events

China wants to use football to unite its nation and to build bridges with countries around the world, Chinese Football Association secretary general Liu Yi said in a rare interview with international media…
Rugby
Sponsorship & Marketing

The South African Rugby Union (SARU) has renewed its sponsorship contract with banking firm FNB
Multi-sport
Events

Cricket South Africa released a summary of the report on the activities of former CEO Thabang Moroe which led to his sacking in August
Football
Fan Engagement

Spain’s top-flight football competition, LaLiga, will launch a new chain of licensed sports bars around the world to support its international expansion.
Cycling
Sponsorship & Marketing

UCI WorldTour cycling team NTT Pro Cycling is looking for a new title sponsor after Japanese technology brand NTT opted not to renew its contract with the team beyond 2020
Football
Sponsorship & Marketing

Satellite television service DStv has acquired naming rights to the Premier Soccer League (PSL), the top tier of club football in South Africa
Football
Sponsorship & Marketing

Spanish football's LaLiga has signed up gambling firm M-Bet as its latest regional sponsor
Cricket
Sponsorship & Marketing

Financial services provider Momentum has revealed that it will not be renewing its one-day international sponsorship of the Cricket South Africa (CSA) national governing body when the deal expires next…