Decathlon signs NBA international merchandising deal

Decathlon store in Hong Kong. (Photo by Budrul Chukrut/SOPA Images/LightRocket via Getty Images)

Sporting goods retailer Decathlon has announced a new multi-year merchandising agreement with the National Basketball Association.

The agreement makes Decathlon an official licensee of the NBA across Africa, Asia, Europe, the Middle East and Latin America and is the retailers first partnership with a North American sports league.

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