Africa

SA Rugby, the governing body of rugby union in South Africa, has agreed a deal for MTN to become its new headline sponsor after rival telecommunications company Vodacom opted to step aside from the role.

South African courier service RAM has agreed a sponsorship deal with SA Rugby, the governing body of rugby union in the country.

A host of companies have signed up as official partners of North American basketball league the NBA’s upcoming game in Johannesburg, South Africa.

Sportswear company Mafro Sports has agreed partnerships with the Football Kenya Federation and the Zambian Football Association.

South African telecommunications company MTN has agreed a deal to become the title sponsor of competitions operated by the Cameroon Professional Football League (LPFC).

For 2017, we have researched over 1,400 deals across 27 countries and covering 92 rights fees to map out the sponsorship landscape of rugby union.

Nigerian energy solutions company Aiteo Group has agreed a deal to become the new main sponsor of the Nigerian Football Federation.

African online sports betting company SportPesa has agreed a regional partnership with LaLiga, which operates the top two divisions of Spanish football.

Electronics and appliances company Electroland Ghana has struck a deal with the Ghana Football Association for its Nasco brand to become an official sponsor of the Ghana Premier League top-tier domestic club competition.

British multi-purpose vehicle manufacturer Land Rover has extended its partnership with South African rugby union team Western Province, through which it will continue to sponsor the Stormers Super Rugby franchise.

Telecommunications firm Econet Media, which operates in sub-Saharan Africa, has been unveiled as the new title sponsor of Nigeria’s men’s Premier Basketball League.

SA Rugby, the governing body of rugby union in South Africa, has entered into a partnership with the FlySafair airline.

Financial services company First National Bank has extended an agreement that grants it naming rights to the FNB Stadium in Johannesburg, South Africa.

Global logistics company DHL has extended its wide-ranging partnership with South African rugby union team Western Province, through which it will continue to title sponsor the Stormers Super Rugby franchise.

Nigerian beer brand Star has entered into a partnership with Spanish LaLiga football club Barcelona.

Barcelona has signed a major commercial partnership with Hong Kong-headquartered hospitality, sports and leisure company Mission Hills Group which the Spanish LaLiga football club says will represent a “new step forward” in its global positioning strategy, while it has also acquired its first sponsor in North Africa.