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Kwesé Sports backs Nigerian basketball league

Telecommunications firm Econet Media, which operates in sub-Saharan Africa, has been unveiled as the new title sponsor of Nigeria’s men’s Premier Basketball League.

The competition will now be known as the Kwese Premier Basketball League, after Econet’s Kwesé Sports media platform.

According to Nigerian newspaper the Daily Trust, the Nigeria Basketball Federation’s (NBBF) president Tijjani Umar said the deal would run for five years, from 2017 to 2021.

Kwesé Sports replaces pay-television broadcaster DStv as the league’s title sponsor.