Star adds Barcelona to football portfolio

Nigerian beer brand Star has entered into a partnership with Spanish LaLiga football club Barcelona.

The deal, the length of which was not disclosed, names Star as Barcelona’s official beer partner in Nigeria.

As part of the agreement, Star, which is produced by Nigerian Breweries, will be granted exclusive rights to promote the partnership to fans across Nigeria.

“We are committed as a brand to nurture a partnership as this one, which will positively impact on the development of the football landscape in Nigeria,” Franco Maria-Maggi, marketing director at Nigerian Breweries, said, according to the Goal.com website. “As a national premium brand, Star is investing in this and other partnerships with a huge potential for world-class knowledge transfer.

“The Nigerian football community will benefit from the technical expertise shared by the European giant as the growing sophistication of football fans mean the level of even local clubs in Nigeria must significantly improve to attract and keep the attention of the fans.”

Last year, Star agreed similar deals with Barcelona’s LaLiga rival Real Madrid, as well as English Premier League clubs Manchester City and Arsenal, Italian Serie A team Juventus and French Ligue 1 outfit Paris Saint-Germain.