Uefa Euro 2020
Icelandic FA signs Puma for Euro 2020, ending 20-year Errea association
German sportswear company Puma has ousted Italian rival Errea from its long-term position as kit supplier to the Iceland national football team
Round-Up: Sri Lanka scraps stadium, OnePlus-Fnatic cricket initiative, Sunwolves in Australia ‘unlikely’, and more
Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP
Polish Football Association signs T-Mobile as official sponsor
The Polish Football Association has signed up mobile phone network T-Mobile as an official sponsor
FAI seeks new main sponsor as Three won’t renew
The Football Association of Ireland (FAI) is searching for a new main sponsor after telecommunications company Three Mobile decided not to renew its current contract which expires in July 2020
Heineken solves Uefa’s beer category puzzle, signs Champions League, Euro 2020 double
Dutch beer brand Heineken has extended its Uefa Champions League sponsorship, and, in a separate deal, signed as the Official Beer Partner of Euro 2020, ending Uefa’s long search for a beer brand to s…
Uefa and Shankai Sports launch Euro 2020 hospitality sales in China
Uefa and the Beijing-based Shankai Sports agency on Wednesday officially launched a sales process allowing Chinese fans to buy hospitality packages and tickets to Euro 2020 matches
Coca-Cola extends Uefa deal with Euro 2020 sponsorship
Soft drinks manufacturer Coca-Cola has today been announced as an Official Sponsor of the 2020 Uefa European Championships
Gazprom Neft partners Russian Football Union
Oil and gas company Gazprom Neft has signed as the Official Fuel Partner of the Russian men's football team and the Russian Football Union (RFU)
FedEx clinches Global Partner slot on road to Euros
US logistics brand FedEx signed a four-year multi-tournament sponsorship deal with European football’s governing body Uefa to enhance its visibility in European markets.
Boozt.com signs formal wear partnership with Danish Football Association
Danish online fashion retailer Bootz.com has signed a new Official Partner deal with the country’s national football federation, the Danish Football Association (DBU).
Under the deal, Boozt.c
Adidas to challenge Spanish football federation in court over kit contract
Sporting goods brand adidas will take legal action against the Royal Spanish Football Federation (RFEF) to ensure that it complies with the national team kit supply deal signed between the two parties…
RFEF renews major partnership with Seat, finds Seur, extends with Pelayo, Sanitas
Spain’s national football federation has inked three renewals and one new partnership in this year’s first quarter, raising at least €5.5m ($6.2m) in sponsorship revenue.
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FedEx signs major, multi-tournament partnership with Uefa, ties up Euro 2020
US logistics brand FedEx Express has signed a major new partnership with Uefa to sponsor national-team football
Seat, Pelayo, Sanitas partner with Spanish football federation
Spain’s national football federation has renewed partnerships with Spanish carmaker Seat, insurance firm Pelayo, and private health clinic Sanitas.
Italian national team to wear Emporio Armani
Italy’s national football federation has signed a new partnership with luxury Italian brand Emporio Armani.
Uefa launches Euro 2020 national sponsor search
European football’s governing body Uefa has launched a bidding process for national sponsorship packages for Euro 2020, adding that it will soon announce the final Global Partner for its national team s…