Uefa Euro 2020
France’s gambling regulator, L'Autorité Nationale des Jeux (ANJ), has called on sports betting operators to “rebalance their practices” after a study conducted during Uefa Euro 2020 revealed concerns over t…
Uefa prevented sponsors using the rainbow LGBTQ colours at the two Euro 2020 quarter-final matches in Azerbaijan and Russia due to “local legislation”, according to European football’s governing body. G
Uefa has reminded participating teams of their obligations to sponsors in the row concerning product displays of Coca-Cola and Heineken 0.0 in post-match interviews with players at Euro 2020
Uefa has added a new category to its existing deal with Ant Group-owned payment business Alipay, which sees Antchain become the official global blockchain partner of Euro 2020 and Uefa national team football
Russian energy giant Gazprom has extended its sponsorship of the Uefa Champions League and expanded its association with European football’s governing body to include national team competition rights.
Samsung Electronics Italia has signed as a second-tier sponsor of the Italian Football Federation (FIGC)
Sportswear manufacturer Adidas has upgraded it full-year outlook after a strong first quarter in 2021
The Italian Football Federation (FIGC) has extended is licensing deal with collectibles brand Panini as the ‘Stickers and Cards Partner of the Italian National Football Teams’ until 2030.
Online food delivery brand Just Eat Takeaway.com has signed a multi-competition sponsorship with Uefa across the continental federation’s flagship men’s and women’s competitions.
Disinfectant brand Dettol has become the English Football Association’s ‘Official Hygiene Partner’ in a wide-ranging deal across various FA properties. T
Qatar Airways has signed up as the ‘Official Airline’ for this summer’s Euro 2020 tournament. A
Uefa has added video-sharing platform TikTok as a global sponsor of its rescheduled Euro 2020 tournament
Italian sports brand Erreà will supply technical apparel for Uefa’s ‘Kit Assistance Scheme’ for Europe’s national associations between 2022 and 2026. The
Cereal brand Weetabix has become the 'Official Breakfast Category Partner of the English Football Association (FA) in a new sponsorship
The Turkish Football Federation (TFF) has signed up personal care brand Braun as a sponsor
Sporting goods brand Adidas has extended its kit supplier agreement with the Belgian Football Association (KBVB) for six more years until 2026
Clothing brand El Ganso will supply the Royal Spanish Football Federation (RFEF) with 'streetwear' for the Spanish national men’s team and officials in a four-year deal.