FedEx signs major, multi-tournament partnership with Uefa, ties up Euro 2020

US logistics brand FedEx Express has signed a major new partnership with Uefa to sponsor national-team football.

Under the four-year deal, Fedex Express will become the Official Logistics Partner of Euro 2020, in addition to seven other competitions.

The deal also covers the 2019 and 2021 European Qualifiers, the 2019 and 2021 Uefa Nations League Finals, the 2019 and 2021 Uefa European Under-21 Championships, and the Uefa Futsal Euro 2022.

In total, the agreement spans more than 400 competitive matches played across 55 European countries, where FedEx Express will get in-stadia branding, ticketing and hospitality benefits, and other exclusive activation rights.

To celebrate the 60th anniversary of the Uefa Euro, the 2020 edition will be the largest in the tournament’s history, in terms of host venues, ticket sales and global TV audience.

FedEx Express will help support the staging and delivery of Euro 2020 across its 12 host cities.

Wouter Roels, senior vice-president of international marketing at FedEx Express, said: “Our commitment to European football is a central part of our community and commercial strategy here in Europe.

“Today’s sponsorship announcement is particularly exciting, since being the Official Logistics Partner for Uefa Euro 2020 allows us to help deliver the competition across multiple European locations, demonstrating the power of Europe’s premier logistics business.”

FedEx Express is also a sponsor of the Uefa Europe League – Europe’s second-tier club competition – under a three-year deal from 2018 to 2021.