Olympics

Paris 2024 chief executive Étienne Thobois has welcomed the appointment of Endeavor-owned On Location to run a centralised hospitality programme for the 2024, 2026 and 2028 Olympics, stating that the …

The Paris 2024 organising committee says it is not planning to revise its sponsorship targets downwards as a consequence of the Covid-19 pandemic. The city is still aiming to raise €1.1bn ($1.2

The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA

A survey of 13,000 Japanese companies has found that more than half want next year's Tokyo Olympics to be either cancelled or postponed again - Kyodo News

The Beijing 2022 Winter Olympics and Paralympics have signed Sankeshu Paint as official exclusive paint supplier for the Games

Tokyo 2020, the organising committee for the delayed Olympic and Paralympic Games, claims to be receiving interest from Japanese companies keen to sponsor the event despite the lingering hosting doubts

Cricket Australia confirmed it will stage the longest ever Big Bash League in 2020-21, despite some players calling for a reduced version of the domestic Twenty20 tournament – Reuters A

Digital bank Starling has agreed a deal to become the official banking partner of Team GB for this summer’s Olympic Games in Tokyo.

A majority of athletes believe they should have the right to build and sell their brands at the Olympic and Paralympic Games, according to a new survey

The German Paralympic Committee (DBS) has extended its exclusive marketing partnership with the Deutsche Sport Marketing (DSM) agency

The Chinese Athletics Association and Nike have signed a long-term extension of their current partnership, taking it to 2033

French hotel owners have warned they will stop cooperating with planning for the Paris 2024 Olympics in protest at the new partnership between the International Olympic Committee and Airbnb

The British Olympic Association has become the latest national Olympic Committee to revise its Rule 40 guidelines, giving British athletes more freedom to promote their sponsors during next year's Olympic…

Olympics 'TOP' partner Toyota is supplying 20 autonomous vehicles to move athletes and staff around the Olympic and Paralympic villages at Tokyo 2020

Global Athlete, the body that exists to give athletes a stronger voice in sport, has called on the International Olympic Committee (IOC) to mandate all National Olympic Committees (NOCs) to relax their…

The United States Olympic & Paralympic Committee (USOPC) has updated its Rule 40 marketing guidelines for athletes, giving them greater freedom to associate with sponsors during Olympic and Paralympic…