NFL
RingCentral Coliseum naming rights deal confirmed
It’s official – the Oakland Coliseum, home to the NFL’s Oakland Raiders and MLB’s Oakland A’s, will now be named the RingCentral Coliseum.
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Nike tops ‘Most Valuable Retail Brands’ rankings for second year
US sports brand Nike has been named as the most valuable apparel brand for the second consecutive year by the BrandZ Top 75 Most Valuable Retail Brands report
Lycamobile steps up to top-tier status with Jacksonville Jaguars
Mobile virtual network operator Lycamobile has stepped up its association with the Jacksonville Jaguars by becoming a top-tier partner of the NFL American football team
Washington Redskins ink 10-year retail partnership with Fanatics
NFL franchise the Washington Redskins has signed a 10-year partnership with online US retail brand Fanatics.
Under the deal, Fanatics will lead all retail and online store operations for the Redskins
Verizon links up with NFL in 5G innovation partnership
US telco Verizon has signed a new 5G partnership with the National Football League.
Under the two-year deal, Verizon will become the Official 5G Innovation Partner of the NFL
PPG teams up with Raiders for Vegas move
Paints, coatings and specialty materials provider PPG has agreed a multi-year corporate marketing partnership with NFL American football franchise the Oakland Raiders
MGM moved fastest for NBA, NHL and MLB sportsbook rights
Rapid decision-making was key to MGM Resorts’ successful conclusion of sportsbook deals with each of the National Hockey League, National Basketball Association and Major League Baseball last year.
Visa renews with NFL, takes endemic role with major events
Payment services brand Visa has renewed its Official Payment Services Technology Partner deal with the National Football League through the 2025 season
Nike’s next up for MLB kit supplier role
Nike has signed a 10-year global partnership with Major League Baseball, taking over the deal originally awarded to rival Under Armour in 2016 for the same period.
Hyundai to bow out of NFL partnership after Super Bowl
South Korean carmaker Hyundai will terminate its Official Automotive Partner deal with the NFL after the Super Bowl, according to Hyundai Motor America chief marketing officer Dean Evans
Western Union to aid international business for NFL’s Jaguars
NFL American football franchise the Jacksonville Jaguars has signed its latest UK-focused partnership with financial services company Western Union
Giants running back to promote Dunkin’ rebrand
The Dunkin' quick service restaurants brand, the Official Coffee of the New York Giants, has signed a one-year promotional partnership with the NFL club’s running back Saquon Barkley.
Seattle Seahawks ink first casino partnership with Snoqualmie Casino
The Seattle Seahawks NFL franchise has signed a new Official Partner deal with Snoqualmie Casino
New York Jets seal landmark 888 deal
Online gaming company 888 has today (Tuesday) confirmed a sponsorship deal with NFL American football franchise the New York Jets
Caesars feels at home with Las Vegas Stadium partnership
Nevada-based Caesars Entertainment has signed as the first Founding Partner of the Las Vegas Stadium, the future home of the Las Vegas Raiders NFL franchise.
Jets join NFL casino partnership drive
The New York Jets have become the third NFL American football franchise to sign a deal with an online casino operator after teaming up with 888 Holdings
Anheuser-Busch extends with Kansas City Chiefs
The NFL’s Kansas City Chiefs has extended its exclusive partnership agreement with beer group Anheuser-Busch and its Bud Light brand.
Baltimore Ravens become second NFL franchise to partner with casino
The Baltimore Ravens have made NFL history after becoming the second franchise to partner with a casino brand.