NFL American football franchise the Jacksonville Jaguars has signed its latest UK-focused partnership with financial services company Western Union.
Terms of the deal were not disclosed, but Western Union will serve as the official foreign exchange partner for the Jaguars, which holds a long-running agreement to stage an annual regular season game in London.
Western Union will assist in the management of foreign exchange business relating to international activity for the franchise. As an existing partner to English Premier League football club Fulham, the new venture with Jaguars UK will make Western Union the only brand working across both of Shahid Khan’s sports properties in the UK.
The partnership will also offer Western Union premium hospitality experiences at Jacksonville Jaguars games, including special events and memberships for the Jaguars exclusive Jags Black Business Community. Furthermore, the partnership offers the opportunity for Western Union to unlock new business avenues with other key partners within the Jaguars’ portfolio.
Kelly Flanagan, chief financial officer for the Jacksonville Jaguars, said: “As we continue to grow our commercial presence in the UK, this partnership with Western Union will greatly benefit the franchise. The detailed market knowledge, competitive rates and smooth process that Western Union offers in managing our foreign exchange transactions will help drive efficiencies across the business.”