Mobile virtual network operator Lycamobile has stepped up its association with the Jacksonville Jaguars by becoming a top-tier partner of the NFL American football team.
Following a successful first two years as an Official Founding Partner to the Jaguars in the UK, Lycamobile has expanded its sponsorship to become part of the Jaguars Jamboree – the most significant group of corporate partners in the Jaguars family.
Under the multi-million-pound, multi-year global deal Lycamobile will receive exclusive representation on the Jaguars team practice jersey. Lycamobile will also receive visibility throughout TIAA Bank Field, the Jaguars home stadium in Jacksonville, Florida and will join the team in creating exclusive behind-the-scenes content for the US and the UK market, where the franchise plays one regular season game per year.
Shad Khan, owner of the Jacksonville Jaguars, said: “We know that Lycamobile will become an essential part of the Jaguars’ continued growth in the UK and there is also no question this is big news for us here in Jacksonville.
“The fact Jacksonville and the Jaguars are a springboard for Lycamobile’s growth in the US speaks to the global power of the NFL and why our commitment in Jacksonville to forging relationships in the UK is vital for the Jaguars.”
Both the Jaguars and Lycamobile are collaborating on new fan activations both in the UK and US, bringing new and unique experiences to fans in both markets on a year-round basis.
The new global partnership will kick off as Lycamobile begins to activate around the 2019 NFL Draft, which takes place in Nashville from April 25-27.
Lycamobile and the Jaguars will be teaming up to offer a Jaguars fan the chance to announce the team’s fourth round pick from the UK, representing the only international pick.
Allirajah Subaskaran, founder and chairman of Lycamobile, said: “As the only NFL team to have made a true transatlantic commitment, the partnership provides a real strategic opportunity for Lycamobile to capitalise on the power of the NFL and embrace a global audience.”