NFL
Features
Latest Features
Crucial Catch – CHI Franciscan/Virginia Mason & the Seattle Seahawks
In October 2019, three NFL franchises and their healthcare partners activated their deals under the ‘Crucial Catch to Intercept Cancer’ platform.
Victory Fridge – Bud Light & the Cleveland Browns
At the start of the 2018-19 NFL season, the Cleveland Browns had gone 635 days without a win, so Bud Light created free beer ‘Victory Fridges’ that would unlock the moment the team broke its losing streak.
MGM moved fastest for NBA, NHL and MLB sportsbook rights
Rapid decision-making was key to MGM Resorts’ successful conclusion of sportsbook deals with each of the National Hockey League, National Basketball Association and Major League Baseball last year.
Miami Dolphins leverage brand for international partner play
The NFL’s Miami Dolphins aims to be the number one American football franchise for international fan engagement by building on its brand fame worldwide, the ascendancy of its social media offering, Miami’s sta…
‘A Better Super Bowl’: Hyundai NFL activation case study
Through 2017, Hyundai Motor has been communicating its future mobility positioning through a series of high-profile global brand marketing campaigns.
Dolphins build new partnership with RoofClaim.com
NFL American football team the Miami Dolphins has agreed a new sponsorship deal with RoofClaim.com, a residential roof-replacement service.
The partnership for the 2019 season makes RoofClaim
Zenni Optical teams up with 49ers
NFL American football franchise the San Francisco 49ers has agreed a multi-year partnership with online eyewear company Zenni Optical
Buffalo Bills expand Seneca Resorts & Casinos partnership
The Buffalo Bills have became the latest NFL team to sign an ‘Official Casino’ deal – expanding its partnership with Seneca Resorts & Casinos.
T
Packers strike Official Casino partnership with Oneida Nation
The NFL’s Green Bay Packers has upgraded its long-term partnership with the Oneida Nation casino operator to the level of ‘Official Casino of the Green Bay Packers’.
T