NBA

Basketball
Telecoms

North American basketball league the NBA has signed a wide-ranging marketing and content partnership with Migu, a subsidiary of telco China Mobile that provides digital content products and services
Basketball
Wine

NBA basketball franchise the Golden State Warriors has agreed a partnership with Californian winery Silver Oak
Basketball
Spirits

Whiskey brand Jack Daniel’s has agreed a new partnership with NBA basketball franchise the Charlotte Hornets.
Basketball

Cloud-based communications company RingCentral has extended its deal with the Golden State Warriors to cover the NBA basketball franchise’s move to its new Chase Center arena.
Basketball

ReadyUp, an esports and gaming startup for player connection, team management, and fan engagement, has agreed a partnership with the National Basketball Players Association and its wholly-owned commercial…
Basketball

NBA basketball franchise the Los Angeles Clippers has entered into a partnership with lifestyle app Lucky Day
Basketball

Française des Jeux and the National Basketball Association have signed a new multi-year partnership that will make the operator of France’s national lottery the first Official Gaming Partner of the NBA…
Basketball
Consumer Electronics

NBA basketball franchise the Golden State Warriors has partnered up with US information technology company Hewlett Packard Enterprise for the move to its new Chase Center arena
Basketball
Airlines

Etihad Airways has signed a multi-year extension to its partnership with Monumental Sports & Entertainment, the owner of three professional sports teams in the US.
Basketball
Sporting Apparel

US sportswear company Nike has further strengthened its association with North American basketball league the NBA by extending its role as Presenting Partner of the Mexico City Games
Basketball
Video Games

Chicago Bulls fans can look forward to an Angry Birds-eye view of this season’s action, after the Bulls struck a new partnership with Angry Birds developer Rovio Entertainment.
Basketball
Financial Services

The Phoenix Suns have announced a wide-ranging agreement with PayPal, in which the digital payment platform will become the NBA team's official payment partner and the jersey sponsor.
Athletics
Home Furnishings

American performance bedding company Bedgear’s one-year deal as the Official Performance Sleep System Partner of the NBA’s Boston Celtics was instigated by the team’s sporting department.

Basketball

Sports Sponsorship Insider has undertaken research into 139 properties and 846 different brands across the top leagues and competitions in basketball.