NBA

Basketball
Consumer Electronics

NBA basketball franchise the Golden State Warriors has partnered up with US information technology company Hewlett Packard Enterprise for the move to its new Chase Center arena
Basketball
Airlines

Etihad Airways has signed a multi-year extension to its partnership with Monumental Sports & Entertainment, the owner of three professional sports teams in the US.
Basketball
Sporting Apparel

US sportswear company Nike has further strengthened its association with North American basketball league the NBA by extending its role as Presenting Partner of the Mexico City Games
Basketball
Video Games

Chicago Bulls fans can look forward to an Angry Birds-eye view of this season’s action, after the Bulls struck a new partnership with Angry Birds developer Rovio Entertainment.
Basketball
Financial Services

The Phoenix Suns have announced a wide-ranging agreement with PayPal, in which the digital payment platform will become the NBA team's official payment partner and the jersey sponsor.
Athletics
Home Furnishings

American performance bedding company Bedgear’s one-year deal as the Official Performance Sleep System Partner of the NBA’s Boston Celtics was instigated by the team’s sporting department.

Basketball

Sports Sponsorship Insider has undertaken research into 139 properties and 846 different brands across the top leagues and competitions in basketball.