Emirates has announced a global sponsorship deal with the National Basketball Association (NBA) that will see it become the first-ever referee jersey patch sponsor for the league and the title sponsor of the NBA Cup.

A jersey patch deal between the NBA’s New York Knicks and the Saudi General Entertainment Authority’s Riyadh Season collapsed shortly before the 2023-24 season, forcing the team’s owner MSG Sports to co…

The first jersey patch sponsorship between a ‘creator-led’ brand and an NBA franchise did not result in a rights fee uplift, SportBusiness Sponsorship has learnt.

The YMCA of Metro Atlanta has signed as the jersey patch partner to the NBA’s Atlanta Hawks in a purpose-led collaboration between the two entities.

Futuristic Las Vegas entertainment venue Sphere has been named as the ‘Official Jersey Patch Partner’ of the New York Knicks – ending the NBA franchise’s 18-month search for a patch sponsor. The

German car rental company Sixt signed a global sponsorship with the LA Lakers, but a US-only deal with NBA rival, the Chicago Bulls.

The NBA’s Miami Heat and Charlotte Hornets have signed up new jersey patch sponsors for the upcoming season but seven other teams, including current NBA champions, the Denver Nuggets, have still to confirm p…’s sponsorship of last year’s Fifa men’s World Cup generated a spike in visits to its website and communicated ‘staying power and solidity’, according to CMO Steven Kalifowitz.

The NBA generated $760.3m in sponsorship income in 2022-23, renewing four contracts and agreeing two new deals with Hisense and Sorare. Matthew Glendinning provides detailed analysis of its commercial portfolio.

Under new owner Mat Ishbia, the Phoenix Suns commanded a significantly increased rights fee on renewal from jersey patch sponsor PayPal. Matthew Glendinning reports.

The Phoenix Suns NBA franchise has extended its jersey patch sponsorship with PayPal through the 2025-26 season

NBA basketball franchise the Chicago Bulls has signed Plus500 as a global partner, with the online trading platform becoming the first company to have its brand on the front of the team’s warmup shooting s…

Rakuten Sports, the Rakuten Group’s sport and entertainment partnership services unit, expects to conclude its first regional deal for the Golden State Warriors in the coming months and has ambitions t…

Technology company Rakuten recorded the biggest NBA jersey patch deal in the property’s short history when it extended its agreement with the Golden State Warriors in May, SportBusiness Sponsorship has l…

The NBA’s Golden State Warriors has signed an agency of record agreement with Rakuten Sports, an offshoot of the basketball club’s jersey patch sponsor Rakuten, in key Asia-Pacific markets.

Canadian insurance company Sun Life has renewed as the official jersey patch sponsor of the NBA’s Toronto Raptors.

US flat-rolled steel producer Cleveland-Cliffs has upgraded its existing multi-year marketing agreement with the NBA’s Cleveland Cavaliers to a jersey patch sponsorship, starting from next season.

Cryptocurrency trading app Voyager Digital has become the first cryptocurrency brokerage and international partner of the National Basketball Association’s Dallas Mavericks.