NBA basketball franchise the Chicago Bulls has signed Plus500 as a global partner, with the online trading platform becoming the first company to have its brand on the front of the team’s warmup shooting s…

Rakuten Sports, the Rakuten Group’s sport and entertainment partnership services unit, expects to conclude its first regional deal for the Golden State Warriors in the coming months and has ambitions t…

Technology company Rakuten recorded the biggest NBA jersey patch deal in the inventory’s short history when it extended its agreement with the Golden State Warriors in May, SportBusiness has learnt.

The NBA’s Golden State Warriors has signed an agency of record agreement with Rakuten Sports, an offshoot of the basketball club’s jersey patch sponsor Rakuten, in key Asia-Pacific markets.

Canadian insurance company Sun Life has renewed as the official jersey patch sponsor of the NBA’s Toronto Raptors.

US flat-rolled steel producer Cleveland-Cliffs has upgraded its existing multi-year marketing agreement with the NBA’s Cleveland Cavaliers to a jersey patch sponsorship, starting from next season.

Cryptocurrency trading app Voyager Digital has become the first cryptocurrency brokerage and international partner of the National Basketball Association’s Dallas Mavericks.

Online betting operator Betway has added the National Basketball Association's Philadelphia 76ers and Minnesota Timberwolves to its sponsorship portfolio of US sports teams

Korean car brand Kia has extended its exclusive marketing partnership with the NBA for another multi-year term

The Sportfive agency has signed a multi-year marketing agreement with the NBA to represent the basketball organisation’s sponsorship business in Germany, Switzerland and Austria.

The National Basketball Association’s Los Angeles Lakers have become the latest NBA franchise to sign blockchain provider as a sponsor.

The National Basketball Association’s Los Angeles Lakers has named asset management company DWS as the team’s ‘Official Global Investment Sponsor’ and its second international partner. The

The Phoenix Suns NBA franchise has become the latest professional sports team to sign an official deal with fan token app, which is built on the Chiliz blockchain

South American football clubs São Paulo and Racing Club, along with NBA franchise the Brooklyn Nets, have become the latest sports organisations to sign sponsorship-related deals with blockchain provider …

The NBA has appointed Bollywood star Ranveer Singh as a brand ambassador in India

The National Basketball Association and Italian snack brand San Carlo have signed a multi-year sponsorship deal, making San Carlo an official partner of the NBA in Italy

The National Basketball Association’s Detroit Pistons have signed a multi-year sponsorship deal with the US-based online casino and sports betting operator Rush Street Interactive (RSI) and its flagship b…