NBA

Cryptocurrency trading app Voyager Digital has become the first cryptocurrency brokerage and international partner of the National Basketball Association’s Dallas Mavericks.

Online betting operator Betway has added the National Basketball Association's Philadelphia 76ers and Minnesota Timberwolves to its sponsorship portfolio of US sports teams

Korean car brand Kia has extended its exclusive marketing partnership with the NBA for another multi-year term

The Sportfive agency has signed a multi-year marketing agreement with the NBA to represent the basketball organisation’s sponsorship business in Germany, Switzerland and Austria.

The National Basketball Association’s Los Angeles Lakers have become the latest NBA franchise to sign blockchain provider Socios.com as a sponsor.

The National Basketball Association’s Los Angeles Lakers has named asset management company DWS as the team’s ‘Official Global Investment Sponsor’ and its second international partner. The

The Phoenix Suns NBA franchise has become the latest professional sports team to sign an official deal with fan token app Socios.com, which is built on the Chiliz blockchain

South American football clubs São Paulo and Racing Club, along with NBA franchise the Brooklyn Nets, have become the latest sports organisations to sign sponsorship-related deals with blockchain provider …

The NBA has appointed Bollywood star Ranveer Singh as a brand ambassador in India

The National Basketball Association and Italian snack brand San Carlo have signed a multi-year sponsorship deal, making San Carlo an official partner of the NBA in Italy

The National Basketball Association’s Detroit Pistons have signed a multi-year sponsorship deal with the US-based online casino and sports betting operator Rush Street Interactive (RSI) and its flagship b…

The NBA’s New Orleans Pelicans has named cashback rewards platform Ibotta as the team’s official jersey patch sponsor for the 2020-21 season.

Aluminium can maker Ball Corporation has signed as a sponsor of major Kroenke Sports & Entertainment (KSE)-owned sports teams and properties in the UK and the US

National Basketball Association (NBA) side the Chicago Bulls has signed an agreement with sports marketing agency Sportfive as it seeks to add two new international sponsors to its portfolio

The National Basketball Association has agreed a deal with Filipino basketball apparel retailer Titanomachy International (Titan) to launch an official online store for the league in the market

Nike and the Minnesota Timberwolves set new records for NBA social, web traffic, jersey sales and engagement statistics with the 2018-19 reveal campaign for the team’s Prince-inspired Nike ‘City Threads’ kit.

The NBA’s Minnesota Timberwolves has hired Excel Sports Management to expand the team’s search for its next jersey patch sponsor.