NBA
Cavs sign up UnitedCoin, as cryptocurrency brands target US
The Cleveland Cavaliers NBA franchise and its associated NBA 2K League esports team Cavs Legion GC have partnered with cryptocurrency blockchain provider UnitedCoin
Champion inks multi-year apparel deal with NBPA, THINK450
US sportswear brand Champion has signed a new apparel partnership with the National Basketball Players Association (NBPA) and THINK450, a for-profit enterprise owned by the NBA’s 450 active players.
Cleveland Cavs sign naming rights deals with Sherwin-Williams, Cleveland-Cliffs
NBA franchise the Cleveland Cavaliers has signed new naming rights deals with local paint manufacturer Sherwin-Williams and iron ore brand Cleveland-Cliffs
NBA teams open up international partner rights
NBA teams have taken a major step in the internationalisation of their sponsorship portfolios by opening up two international partner positions per team from next season
BetEasy signs as Official Wagering Partner of the NBA in Australia
The NBA has signed up Australian betting brand BetEasy as the first Official Wagering Partner of the NBA in Australia
Klinc by Zurich taps into NBA Spain’s millennial fanbase
The Spanish arm of Swiss insurance firm Zurich will pay a six-figure fee for its digital-only partnership with NBA Spain, SportBusiness Sponsorship has learned
Cleveland Cavaliers ink cybersecurity deal with TrustedSec
NBA franchise the Cleveland Cavaliers has signed a new partnership with local cybersecurity firm TrustedSec.
As part of the deal, TrustedSec will become the Cavs' Official Cyber Security Partner
AWS engaged to enhance Clippers CourtVision
NBA basketball franchise the Los Angeles Clippers has partnered with the Amazon Web Services division of e-commerce company Amazon to enhance its live, augmented game-watching platform
MGM moved fastest for NBA, NHL and MLB sportsbook rights
Rapid decision-making was key to MGM Resorts’ successful conclusion of sportsbook deals with each of the National Hockey League, National Basketball Association and Major League Baseball last year.
Golden State Warriors head to the cloud with Google
The Google Cloud division of technology company Google has signed its first partnership with a professional sports team through an agreement to back NBA basketball franchise the Golden State Warriors and…
AT&T deepens fan connection with NBA deal
US telco AT&T has signed a wide-ranging, multi-year Official Marketing Partnership with the NBA, starting at next week’s NBA All-Star game.
Zurich signs new digital partnership with NBA Spain
Swiss insurance firm Zurich has signed a new digital-only partnership with NBA Spain
HBSE cashes in on NJ sportsbook legislation, more deals to come
US sports team and venue owner Harris Blitzer Sports & Entertainment will earn about $3.5m (€3m) annually from its first three gambling sponsorship deals, according to industry sources.
Indiana Pacers announce Motorola as first jersey-patch sponsor
The Indiana Pacers have announced that smartphone manufacturer Motorola will become the NBA team's inaugural jersey-patch partner
76ers name TruMark Financial as Official Partner
NBA franchise the Philadelphia 76ers has made TruMark Financial Credit Union its first ‘Official Credit Union’ in a multi-year deal.
NBA adds Codere to gaming portfolio
North American basketball league the NBA has signed its third gaming partnership in the space of a week through a deal with Spanish company Codere
The Stars Group signs debut US gaming partnership with NBA
PokerStars operator The Stars Group has struck its first partnership with a US professional sports league
NBA opens new sponsorship category in Latin America
North American basketball league the NBA has signed its first gaming partnership in Latin America through a multi-year deal with Supermatch, the sports betting operator of Uruguay’s national lottery.