Euro 2020
Het Mooiste Shirt Van Nederland/Most Beautiful Shirt in the Netherlands – DPG Media & the Royal Dutch Football Association
In May and June 2021, KNVB media partner DPG Media drove excitement ahead of the delayed Euro 2020 with a fan vote to find the most popular Dutch national team shirt of all time.
Heineken bottles ‘won’t be placed’ in front of Muslim players at Euro 2020
Heineken bottles will not be placed in front of Muslim players during press conferences at the ongoing Uefa European Championship after Paul Pogba last week removed a drink from view following France’s m…
Panini extends FIGC licensing deal to 2030
The Italian Football Federation (FIGC) has extended is licensing deal with collectibles brand Panini as the ‘Stickers and Cards Partner of the Italian National Football Teams’ until 2030.
Uefa sponsor clean sweep for Just Eat Takeaway.com, one Europa League package left
Online food delivery brand Just Eat Takeaway.com has signed a multi-competition sponsorship with Uefa across the continental federation’s flagship men’s and women’s competitions.
FA cleans up with Dettol across elite and grassroots properties
Disinfectant brand Dettol has become the English Football Association’s ‘Official Hygiene Partner’ in a wide-ranging deal across various FA properties.
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Addition of Qatar Airways makes dozen sponsors of Euro 2020
Qatar Airways has signed up as the ‘Official Airline’ for this summer’s Euro 2020 tournament.
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Erreà replaces Macron as Uefa ‘Kit Assistance Scheme’ supplier
Italian sports brand Erreà will supply technical apparel for Uefa’s ‘Kit Assistance Scheme’ for Europe’s national associations between 2022 and 2026.
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Adidas extends with Belgian FA and top-ranked ‘Red Devils’
Sporting goods brand Adidas has extended its kit supplier agreement with the Belgian Football Association (KBVB) for six more years until 2026
El Ganso strikes licensing and sponsorship deal with Spanish football federation
Clothing brand El Ganso will supply the Royal Spanish Football Federation (RFEF) with 'streetwear' for the Spanish national men’s team and officials in a four-year deal.
Arbejdernes Landsbank may quit Danish football deal as quick-loans law kicks in
Danish bank Arbejdernes Landsbank has threatened to quit as a major sponsor of the Danish Football Union (DBU) to comply with a new law banning banks from advertising together with gambling companies in…
Icelandic FA signs Puma for Euro 2020, ending 20-year Errea association
German sportswear company Puma has ousted Italian rival Errea from its long-term position as kit supplier to the Iceland national football team
Round-Up: Sri Lanka scraps stadium, OnePlus-Fnatic cricket initiative, Sunwolves in Australia ‘unlikely’, and more
Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP
Heineken shows Uefa commitment with club and national team double
Dutch beer company Heineken has acquired the rights to Uefa’s three club competitions in the next cycle and global rights to next summer’s Euro 2020.
Swiss FA renews its long-term association with Credit Suisse
The Swiss Football Association (SFV) has further extended its main partner agreement with multi-national investment bank and financial services company Credit Suisse
Uefa adds Takeway.com to Euro 2020 sponsorship portfolio
European football’s governing body Uefa has signed up online food delivery company Takeway.com as a sponsor for next summer’s Euro 2020 competition.
Adidas extends Spanish national team deal as RFEF threats subside
Sports brand adidas has won its battle to retain kits supplier rights with the Royal Spanish Football Federation (RFEF), having extended the relationship for four more years
Adidas on track for record year, driven by growth in China, US and e-commerce
Sports brand adidas expects 2019 to be a record year and “another important milestone towards achieving its 2020 targets” after posting its third quarter results.
Uefa and Shankai Sports launch Euro 2020 hospitality sales in China
Uefa and the Beijing-based Shankai Sports agency on Wednesday officially launched a sales process allowing Chinese fans to buy hospitality packages and tickets to Euro 2020 matches