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Panini extends FIGC licensing deal to 2030

(Photo by Claudio Villa/Getty Images)

The Italian Football Federation (FIGC) has extended is licensing deal with collectibles brand Panini as the ‘Stickers and Cards Partner of the Italian National Football Teams’ until 2030.

The agreement follows the launch in February of Panini’s 'Uefa Euro 2020 Adrenalyn XL 2021 Kick Off' collection of cards based on the 24 national teams that will compete for this year's European Championships. Italian player Marco Verratti is one of seven players featured on the cover of the binder.

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