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Uefa sponsor clean sweep for Just Eat Takeaway.com, one Europa League package left

(Photo by Romain Biard/Icon Sport via Getty Images)

Online food delivery brand Just Eat Takeaway.com has signed a multi-competition sponsorship with Uefa across the continental federation’s flagship men’s and women’s competitions.

 

The deals covers 11 different competitions, including Uefa’s elite club competitions – the Champions League for men and women. All the men’s competition rights will operate from 2021-22 to 2023-24, and all the women’s rights from 2021-22 to mid-2025.

 

In terms of additional men’s club rights, Just Eat Takeaway.com will also sponsor the Uefa Europa League, the newly-created Europa Conference League and the Super Cup, as well as the Futsal Champions League and the Uefa Youth League.

 

As part of its commitment to women’s football, it has signed an agreement to become a Uefa Women’s Football partner, which not only grants sponsorship rights for the Women’s Champions League, but for the Women’s Euro, as well as the Women’s Futsal Euro and the European Women’s U19 and U17 Championships. 

 

In addition, the company will partner with Uefa's Together #WePlayStrong programme, which is aimed at encouraging more girls and women to play football. 

 

The new package gives the brand a clean sweep of elite club and national team competitions given that, in November 2019, Just Eat Takeaway.com announced a sponsorship deal for Euro 2020 as the tournament's 'Official Food Delivery Platform Partner'. Guy-Laurent Epstein, marketing director at Uefa, described Just Eat Takeaway.com as “a market leader in their field”.

Epstein said that this latest deal “shows their commitment to supporting all levels of football across Europe, while with their digital expertise, Just Eat Takeaway.com will be providing fans with an easy and seamless way to order food, as they simultaneously watch some of European football's biggest stars compete in some of the world’s most important club and national team competitions”.

Nadine Kessler, chief of women’s football at Uefa, added: “The 2021-22 season will see the women’s game move to new heights with the Uefa Women’s Champions League featuring a 16-team group stage as well as centralised marketing and TV coverage. Meanwhile, next year’s Uefa Women’s Euro in England promises to be our biggest national team competition yet.”

One remaining Europa League, Europa Conference League package

Uefa has also announced that it has, in principle, accepted offers for six of the seven sponsorship packages available for the Europa League and Europa Conference League during the 2021-24 cycle.

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