Bundesliga

German Bundesliga club FC Schalke 04 has extended two sponsorship deals involving shirt sleeve rights and Asian betting partner rights

German Bundesliga football club Hertha Berlin has expanded its partnership with health insurance company AOK Nordost

Sports betting company Tipwin has agreed a three-year extension to its partnership with German Bundesliga football club Bayer 04 Leverkusen

Uefa, European football’s governing body, is yet to finalise sponsorship plans for its newly-launched OTT platform, Uefa.t

Bundesliga club Bayern Munich has extended its Gold Partner deal with US consumer goods giant Procter & Gamble

German Bundesliga club Werder Bremen has extended its long-term partnership with the regional Austrian tourism agency Zillertal Tourismus

Spanish sportwear brand Joma has signed new kit deals with Atalanta, SD Eibar and TSG Hoffenheim. The deals include new partnerships with SD Eibar and TSG Hoffenheim and an extension with Atalanta

German Bundesliga football club Bayern Munich has extended its longstanding partnership with the Paulaner brewery

German car brand Audi has overcome BMW to retain its lead partner deal with Bundesliga club Bayern Munich

RB Leipzig has agreed a three-year extension to its partnership with real estate developer CG Gruppe, the German Bundesliga football club’s shirt-sleeve sponsor.

German filling stations chain Avia has extended its partnership with Bundesliga football club FC Nürnberg.

Bundesliga club Bayern Munich has signed a new regional partnership with the Industrial Bank of China (CIB), one of the world’s largest banks.

German Bundesliga football club Borussia Mönchengladbach has extended its partnership with shirt sleeve sponsor H-Hotels.

German Bundesliga football club FC Nürnberg has secured a three-year extension to its partnership with main sponsor, insurance group Nürnberger Versicherung.

German Bundesliga football club Mainz 05 has extended its partnership with window and door manufacturer Profine, its main sponsor, reversing a previously announced change to its strategy

German postal services and courier group Deutsche Post DHL will honour its shirt sleeve agreement with Bundesliga club Schalke 04 even though the subsidiary brand it supported in the first year of the…

German Bundesliga football clubs RB Leipzig and Hertha Berlin have signed new betting partners. RB Leipzig has agreed a deal running until the end of the 2020-21 season with Unibet

Bundesliga club Bayern Munich has signed a new regional partnership with Singaporean home appliance brand Lux Asia Pacific