German Bundesliga football club Mainz 05 has extended its partnership with window and door manufacturer Profine, its main sponsor, reversing a previously announced change to its strategy.
Profine has been a partner of Mainz since 2014 and became its main shirt sponsor at the start of the 2015-16 season.
In July, the two parties said Profine’s Kömmerling brand would continue to feature on the Mainz shirt front during the current 2018-19 season, and then become a second-tier sponsor and exclusive partner of the club for a further three years.
Mainz has now said a new four-season deal has been struck, whereby Kömmerling will continue as its main shirt sponsor until the end of the 2022-23 campaign. The agreement means Profine will become Mainz’s longest-serving main sponsor.
Peter Mrosik, managing partner of Profine, said: “At Profine we have made important strategic decisions in recent years. We decided to actively build up the Kömmerling brand, to position ourselves as a premium window brand and consciously invest in end customer communication.
“Our partnership with Mainz 05 is a very important building block and, as studies show, it has been very successful, not only increasing our brand awareness and improving our image, but also receiving very positive feedback from our partners.”
Mainz are currently 13th in the Bundesliga, and the new contract will remain valid in the event of relegation to the 2. Bundesliga.