German Bundesliga football club Eintracht Frankfurt has agreed new partnerships with office furniture manufacturer König + Neurath and interior furnishing products company Joka.
Borussia Dortmund has agreed a two-season deal that will make online forex trading company InstaForex an official partner of the German Bundesliga football club in Asia and the Commonwealth of Independent…
Soft drinks manufacturer Coca-Cola has extended its partnership with TSG Hoffenheim - the company’s second new deal with a German Bundesliga football club in the space of a week.
German Bundesliga club Eintracht Frankfurt has extended its partnership with Nexen Tire for the next three years
VfL Wolfsburg has signed a five-year partnership with Dutch isotonic drinks manufacturer Osonyq
German Bundesliga football club TSG Hoffenheim has agreed a new partnership with global asset management company Columbia Threadneedle Investments and has signed a one-season extension to its deal with…
German Bundesliga club Eintracht Frankfurt has extended its main shirt partnership with jobs-site Indeed
German Bundesliga football club Borussia Dortmund has agreed new partnerships with banking group Comdirect and IT security specialist ESET, along with extending its deal with beverages manufacturer Coca-Cola
Düsseldorf Airport has extended its relationship with the German city’s Bundesliga football club, Fortuna Düsseldorf, and will continue as a premium partner through to 2022.
Hertha Berlin and sponsor Deutsche Bahn marked the 30th anniversary of the fall of the Berlin Wall with a limited-edition shirt and an advertising campaign with the tagline ‘We Do Not Accept Walls’.
Siemens showcased its data and analytics expertise by recording and visualising the fan energy and emotion of matches at Bayern’s Allianz Arena.
Borussia Dortmund was the first German club to pen an official partnership with the ByteDance-owned platform and launched it with a video-led challenge to boost user engagement and attract a new, younger generation of fans.
The ‘Where Winners Feel at Home’ activation was built around the creation of a fully functioning hotel room – with pitch view – in Bayern’s Allianz Arena.
Newly-promoted Bundesliga club Union Berlin has signed a new sleeve partnership with digital property insurance brand ONE
Bundesliga club VfL Wolfsburg has upgraded its newly-extended global partnership with Chinese tyre brand Linglong Tire
Asian-facing, esports betting brand Tou Tou has signed a new sleeve partnership with Bundesliga club Werder Bremen. Under the deal, Tou Tou will hold the sleeve asset at Werder Bremen for one-season
Insurance company Barmenia Versicherungen has extended its main and kit sponsorship deal with Bundesliga club Bayer 04 Leverkusen for four more years
Bundesliga club Borussia Mönchengladbach has extended its partnership with French electrical wholesaler Sonepar.
Bundesliga club Borussia Dortmund has signed a new partnership with German coffee brand Melitta Group
Bundesliga club SV Werder Bremen has agreed on an early extension of its shirt sponsorship with poultry brand Wiesenhof until the end of the 2021-2022 season
Bundesliga club Borussia Dortmund is reportedly on the verge of a €300m ($336m) mega-deal with German sportswear brand and current kit sponsor Puma.
Bundesliga club Bayern Munich has signed a new partnership with Japanese video game developer Konami, bringing to an end its association with EA Sports
German Bundesliga club FC Schalke 04 has extended two sponsorship deals involving shirt sleeve rights and Asian betting partner rights
German Bundesliga football club Hertha Berlin has expanded its partnership with health insurance company AOK Nordost
Sports betting company Tipwin has agreed a three-year extension to its partnership with German Bundesliga football club Bayer 04 Leverkusen
Uefa, European football’s governing body, is yet to finalise sponsorship plans for its newly-launched OTT platform, Uefa.t
Bundesliga club Bayern Munich has extended its Gold Partner deal with US consumer goods giant Procter & Gamble
German Bundesliga club Werder Bremen has extended its long-term partnership with the regional Austrian tourism agency Zillertal Tourismus
Spanish sportwear brand Joma has signed new kit deals with Atalanta, SD Eibar and TSG Hoffenheim. The deals include new partnerships with SD Eibar and TSG Hoffenheim and an extension with Atalanta
German Bundesliga football club Bayern Munich has extended its longstanding partnership with the Paulaner brewery
German car brand Audi has overcome BMW to retain its lead partner deal with Bundesliga club Bayern Munich
RB Leipzig has agreed a three-year extension to its partnership with real estate developer CG Gruppe, the German Bundesliga football club’s shirt-sleeve sponsor.
German filling stations chain Avia has extended its partnership with Bundesliga football club FC Nürnberg.
Bundesliga club Bayern Munich has signed a new regional partnership with the Industrial Bank of China (CIB), one of the world’s largest banks.
German Bundesliga football club Borussia Mönchengladbach has extended its partnership with shirt sleeve sponsor H-Hotels.
German Bundesliga football club FC Nürnberg has secured a three-year extension to its partnership with main sponsor, insurance group Nürnberger Versicherung.
German Bundesliga football club Mainz 05 has extended its partnership with window and door manufacturer Profine, its main sponsor, reversing a previously announced change to its strategy