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Schalke 04 extends with Harfid, K8.com

German Bundesliga club FC Schalke 04 has extended two sponsorship deals involving shirt sleeve rights and Asian betting partner rights.

The shirt sleeve deal was signed with the construction company Harfid tor two years from 2019-19 to 2020-21. The sleeve rights are for the DFB Cup only.

Harfid had signed a lower-tier deal with the club in 2018, but has upped its investment to Official Partner level which gives it an additional presence within the Veltins Arena.

Harfid Hadrovic, managing director of Harfid, said: “We have already noticed as a sponsor what can be achieved with our involvement with FC Schalke 04, so it was very important for us to enter now at the partner level.”

Read this: Deutsche Post diverts Schalke’s shirt sleeve rights to DHL

The other extension involves the Asian online gaming company K8.com, a club partner since the 2017-18 season.

This deal has been extended for an initial three years, from 2019-20 to 2021-22, with the option of a further extension.

Under the deal, K8 remains the Official Asian Online Gaming Partner of FC Schalke 04.

Alexander Jobst, marketing director of Schalke 04, said: “For us, K8 is an important partner in our international orientation. They are well-known in the Asian target market and they activate Schalke 04 there.”

As a partner, K8 will continue to get LED signage inventory in the Veltins Arena, brand association with the stoppage-time display and a presence on the club’s Chinese and Japanese homepages.