News

Manchester-based sportswear firm Umbro is in talks to return as the kit provider of reigning English Premier League champion Manchester United, according to the Independent newspaper.

NHL ice hockey team New York Rangers has announced a marketing partnership with interactive and mobile casino-themed game provider Caesars Interactive Entertainment, making its World Series of Poker portal the Rangers’ exclusive online gaming partner.

Sporting goods company Riddell has extended its agreement to produce collectible helmets for the NFL through the American football league’s 2018-19 season.

A discussion focusing on how the industry promotes itself currently, and how it can improve, will form part of the ESA Sponsorship Summit in London on April 3.

Abu Dhabi-based airline Etihad Airways has agreed a multi-year partnership with Major League Soccer, the top division of football in North America.

German automotive manufacturer Audi has extended its commitment to winter sports by sponsoring a further three International Ski Federation (FIS) properties.

Hockey apparel and equipment manufacturer Reece Australia has agreed a kit deal with the German Hockey Federation (DHB) covering the next two editions of the summer Olympics.

The NFL has confirmed an expansion of its sponsorship agreement with Bose that makes the US audio equipment manufacturer the official headphone and headset provider for the American football league.

Campeonato Brasileiro Serie A football team Santos has renewed its shirt sponsorship deal with pipe and fittings company Corr Plastik.

IMG Schweiz, the Swiss arm of the IMG agency, has reached a sponsorship deal with charcuterie brand Malbuner for ice hockey’s Spengler Cup.

Cowes Week Limited, the organising body of Isle of Wight sailing regatta Cowes Week, has added Laithwaite’s Wine to its roster of official sponsors under a two-year agreement.

Pre-paid mobile SIM card provider Lycamobile has agreed a deal to become the official mobile partner of Test match grounds in England ahead of the 2014 cricket season.

North American stock-car racing series Nascar has entered into an agreement that makes Janssen Pharmaceuticals its official cardiovascular partner.

US retail mortgage lender Quicken Loans has agreed a multi-year deal to become the new title sponsor of the PGA Tour golf tournament formerly known as the AT&T National, along with becoming an official partner of the Tour itself.

Major League Baseball team Pittsburgh Pirates has announced a multi-year partnership with beer producer the Pittsburgh Brewing Company.

Watchmaker Royal London has reached a commercial partnership with the British Superbike Championship motorcycling series.