News
Heathrow Express wings in to partner USA Rugby
USA Rugby has announced a sponsorship agreement with Heathrow Express, the train service connecting Heathrow airport to London’s city centre, on the back of its national team’s qualification for the 2015 Rugby World Cup in England.
Powerboat P1 calls in Lycamobile for 2014 season
Pre-paid mobile SIM card provider Lycamobile has agreed a partnership with Powerboat P1 for the marine motorsport series’ 2014 season.
Pittsburgh Pirates team up with Coca-Cola
Major League Baseball team Pittsburgh Pirates has announced a multi-year partnership with soft drinks giant Coca-Cola.
ESA Summit to highlight ‘T-shaped career’ path
Detroit Tigers strengthen ties with AAA Michigan
Automobile club AAA Michigan has signed a five-year sponsorship agreement with MLB baseball team Detroit Tigers.
QIPCO expands horse racing presence with Irish Champion Stakes
Qatari private investment firm QIPCO Holding has reached a three-year deal with Horse Racing Ireland to become the title sponsor of the Irish Champion Stakes.
Munster inks stadium naming deal with Irish Independent
Irish Pro12 rugby union team Munster has agreed a 10-year stadium naming rights deal with newspaper group Independent News & Media.
Iveco to haul MotoGP through 2014 season
Italian vehicle manufacturer Iveco has agreed an extension to its partnership with the MotoGP motorcycling series.
Tour of Britain drives on with Skoda
The UK arm of Czech automotive company Skoda has renewed its commercial partnership with the Tour of Britain cycling event.
Djurgarden signs new main sponsor
Financial services company Prioritet Finans is to become the new main sponsor of Swedish Allsvenskan top-division football club Djurgården.
Church & Dwight strikes MLB deal
Personal care and household products manufacturer Church & Dwight has reached a multi-year agreement to make its Arm & Hammer and OxiClean brands the official laundry, detergent and stain removers of Major League Baseball.
Delta boosts Zimbabwe Premier Soccer League commitment
Beer and soft drinks manufacturer Delta Beverages has announced a three-year extension to its sponsorship of Zimbabwe’s Premier Soccer League.
Ajax buys time with Aegon extension
Dutch Eredivisie football club Ajax has signed a short-term extension to its main sponsor deal with financial services firm Aegon.
DHB renews with Kyocera ahead of Hockey World Cup
The Kyocera Document Solutions arm of Japanese electronics manufacturer Kyocera has extended its premium partnership with the German Hockey Federation (DHB) to cover this year’s Hockey World Cup.
AFL’s West Coasts Eagles connect with Infinite Energy
AFL Australian rules football team West Coast Eagles has announced energy provider Infinite Energy as an official partner.
Sport takes top prizes at the UK Sponsorship Awards
The UK Sponsorship Awards, of which Sports Sponsorship Insider is a partner, announced the winners in more than 20 award categories at the London Marriot Hotel last night.
ARU stays on side with Gilbert
The Australian Rugby Union has signed a five-year extension to its partnership with rugby equipment and apparel manufacturer Gilbert.
Dr Pepper enhances college football presence by backing Playoff National Championship
Soft drinks brand Dr Pepper has reached an agreement with US sports broadcaster ESPN to become the first official championship partner and a presenting sponsor of the new College Football Playoff National Championship Trophy.