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Tour of Britain drives on with Skoda

The UK arm of Czech automotive company Skoda has renewed its commercial partnership with the Tour of Britain cycling event.

Under the terms of the deal, Skoda will continue as the official car partner of the 2014 Tour of Britain along with sponsoring the race’s King of the Mountains jersey.

Skoda will also serve as the official vehicle partner to the UK’s Pearl Izumi Tour Series and Tour Rides events.

The Tour of Britain is the UK's biggest professional cycle race and largest free-to-spectate live sporting event. This year’s race, taking place from September 7-14, will be the 11th edition of the modern Tour, since its revival in 2004.