News
Ford retains naming spot at Nascar showpiece
Automotive giant Ford has sealed an extended five-year deal to continue its title sponsorship of the season finale of North American stock car racing series Nascar.
Turkish Olympic Committee signs up new main sponsor
Industrial conglomerate Koç Holding has penned a deal to become the main sponsor of the Turkish Olympic Committee.
Espanyol nets maiden stadium naming deal with Power8
Gaming technology provider Power8 has agreed a seven-year stadium naming rights deal with Spanish Liga football team Espanyol.
Yankees booked in for Wyndham Rewards stay
MLB baseball team New York Yankees has signed a sponsorship deal with the loyalty programme of hotels company the Wyndham Group.
Konica Minolta secures national partnership with Canada Games
Japanese technology company Konica Minolta has agreed a five-year deal to become a national partner and official supplier of the next three editions of the Canada Games multi-sport event.
AB InBev goes global with expanded NFL partnership
Belgian-headquartered brewing giant AB InBev has extended its sponsorship of the NFL through the end of the 2016 season, taking in global rights with the American football league for the first time.
Renault’s Dacia secures extension with Udinese
French car maker Renault has renewed a deal with Udinese for its Dacia brand to remain the Italian Serie A football club’s main sponsor for the 2014-15 season.
MLB’s Angels strike deal with AFE Power
California-based automotive parts manufacturer AFE Power has agreed a partnership with MLB baseball team Los Angeles Angels of Anaheim.
IOC confirms top-tier Bridgestone deal
The International Olympic Committee has confirmed a worldwide top-tier partnership deal with Japanese tyre company Bridgestone.
Sunderland scores June hat-trick with Thorn Lighting
English Premier League football team Sunderland has continued a busy period commercially by sealing a two-year partnership with stadium and event lighting company Thorn Lighting.
Glasgow 2014 feasts on Kellogg’s deal
Glasgow 2014 has announced cereal foods manufacturer Kellogg’s as the latest addition to the commercial roster for this summer’s Commonwealth Games.
Garmin goes the distance with British Triathlon
GPS technology firm Garmin has agreed a deal to become an official supplier to British Triathlon.
Vikings step up MLS franchise bid with Relevent Sports tie-up
NFL American football franchise the Minnesota Vikings have stepped up their efforts to secure a Major League Soccer (MLS) expansion team for their new stadium by agreeing a partnership with the Relevent Sports agency.
BP energises Baku 2015 European Games
Multinational oil and gas company BP has signed up to become an official partner of the 2015 European Games, which will take place in Baku, Azerbaijan.
Cramo signs up for Champions Hockey League
Finland-based construction machinery and equipment rental company Cramo has become an official partner of the new Champions Hockey League European ice hockey tournament.
Mondelez on board for Rio 2016 with Paralympics Ireland
Paralympics Ireland has extended its sponsorship agreement with the Irish subsidiary of multinational snack food company Mondelez through March 2017.
European handball champions bed down with new partner
Mattress and furniture retail chain Dänisches Bettenlager has agreed a three-year deal to become the new main sponsor of German Handball Bundesliga team SG Flensburg-Handewitt.
Aalborg banks on Spar Nord renewal
Danish Superliga football club Aalborg has agreed a five-year sponsorship extension with banking group and main commercial partner Spar Nord.