French car maker Renault has renewed a deal with Udinese for its Dacia brand to remain the Italian Serie A football club’s main sponsor for the 2014-15 season.
The new deal has extended the relationship between Dacia and Udinese to a sixth consecutive season.
Under the agreement, Dacia branding will continue to appear on the front of players’ jerseys.
Dacia will also benefit from branding placement around the club’s Stadio Friuli stadium.
In addition, the firm will also continue its ‘Dacia Sponsor Day’ initiative, where small businesses have the opportunity to replace Dacia as the team’s front-of-shirt sponsor for three matches of the season.
Udinese finished 13th in the 2013-14 Serie A table, 12 points clear of the relegation zone.