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Glasgow 2014 feasts on Kellogg’s deal

Glasgow 2014 has announced cereal foods manufacturer Kellogg’s as the latest addition to the commercial roster for this summer’s Commonwealth Games.

Kellogg’s takes on the designation of official provider of cereal snacks to the multi-sport event in Scotland, where the company claims its Rice Krispie Squares bar is the No.1 cereal snack brand.

Under the agreement, Kellogg's will supply Glasgow 2014 with cereal bars from its Nutri-Grain range for the athletes and those working at the Games.

Kellogg’s is the first food company to become an official partner of Glasgow 2014, which boasts alcoholic drinks brands Heineken and the Famous Grouse among its supporting brands at that level.